The shrimp might symbolize wealth or opulence in this series of videos. So he uses it when talking about individuals that are money-hungry or when someone made a fortune by doing right choices. In this episode, he used it while talking about the PS Vita memory cards and how a wonderful deal they...
No, they have no grounds to claim what they do and they don't need to do it to begin with.
Just like @Strazdas said, it is not necessary.
https://www.eff.org/deeplinks/2013/11/trademark-law-does-not-require-companies-tirelessly-censor-internet
Game Informer says "the game's main mission can be completed in under two hours - or in just five minutes if you know what you're doing".
http://www.videogamer.com/ps4/metal_gear_solid_ground_zeroes/news/mgs_ground_zeroes_can_be_finished_in_2_hours_speed_run_in_5_minutes.html
EDIT: Well...
I used to play Candy Crush from time to time, but since I heard they registered "Candy" trademark I decided to stop playing it and deleted it. Now after reading this I'm glad I've done it, and I would never touch it again.
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