Not-Cloud stayed behind in order to fight of the guards, allowing our heroes to escape unharmed and confront the big bad.
But our heroes didn't do that, stayed right where they were, and ended up pulling him into the elevator regardless.
So Not-Cloud is going to die for literal nothing.
I would like to extend a formal apology to all those whom I made fun of while Hollywood had their way with their favorite nostalgic, childhood memories for the sake of cash.
I now know how it feels, it feels bad man. It feels bad.
EDIT: Fuck it, after looking at their costumes a little...
Yeah, that stuck out at me too. I'll give them lost reputation, but the tens of millions of dollars thing strikes me more as Blizzard's legal team trying to win that much money in the lawsuit, rather than an accurate accounting of lost revenue.