But like haven't people realized that companies almost always shove DRM into games? Like...obviously there is going to be DRM why try to hide it? I don't understand.Of course. They know full well Denuvo is deeply unpopular with pc gamers, enough that a minor but still significant segment would forgo purchasing any game using it. Better to sneak it in at the last moment, in hopes most folks don't notice until they can no longer cancel their preorder and/or get a refund. A tactic that probably works, otherwise they wouldn't keep doing it.
The only thing I can think of is that these companies know that Denuvo is cracked quickly so if they hide it until right at release it will buy some time before it's cracked, rather than announcing it early and letting the crackers prepare.