Massive Brings Advertising to Battle.net
Blizzard's free-to-use online matching service is set for a multi-year deal with Microsoft's online advertising firm.
Since its launch in 1997, the only advertising ever seen on Blizzard's online service for all things Diablo and Starcraft, multi-year deal [http://battle.net/] with the Microsoft-owned king of online game advertising, Massive INC, to supply Battle.net with advertising beyond the walls of Blizzard. Some of Massive's other customers include Electronic Arts, Activision and Sega.
As Massive's forte is its ability to place dynamic advertisements within the games themselves, Blizzard COO Paul Sams has squelched the fears of gamers stating that, "This partnership does not include in-game advertising, as Massive understands and respects our stance against advertising that might detract from gameplay or offend our players."
While advertising within a retail gaming product hasn't always produced the desired results, the hope is that developers turn to it as opposed to charging consumers for the expenses they're hoping to cover. An example of this would be MMOG titles like Anarchy Online, which utilize in-game advertisements as a way to make the games available for free. The advertising that Massive Inc is offering Blizzard won't be seen in-game, but they may still be a solution for a particularly sticky situation. At their annual fan convention, admitted [http://www.blizzard.com/blizzcon/?rhtml=y] that Blizzard is looking to "monetize Battle.net so that we get to keep making these games and updating features."
If keeping Battle.net free for gamers around the world means that we have to bear witness to an endless supply of advertisements for free credit reports [http://www.youtube.com/watch?v=f_SwD7RveNE], consider your right to pitchforks invoked.
[Via Kotaku [http://kotaku.com/5101661/blizzard-bringing-massive-ads-to-battlenet]]
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Since its launch in 1997, the only advertising ever seen on Blizzard's online service for all things Diablo and Starcraft, multi-year deal [http://battle.net/] with the Microsoft-owned king of online game advertising, Massive INC, to supply Battle.net with advertising beyond the walls of Blizzard. Some of Massive's other customers include Electronic Arts, Activision and Sega.
As Massive's forte is its ability to place dynamic advertisements within the games themselves, Blizzard COO Paul Sams has squelched the fears of gamers stating that, "This partnership does not include in-game advertising, as Massive understands and respects our stance against advertising that might detract from gameplay or offend our players."
While advertising within a retail gaming product hasn't always produced the desired results, the hope is that developers turn to it as opposed to charging consumers for the expenses they're hoping to cover. An example of this would be MMOG titles like Anarchy Online, which utilize in-game advertisements as a way to make the games available for free. The advertising that Massive Inc is offering Blizzard won't be seen in-game, but they may still be a solution for a particularly sticky situation. At their annual fan convention, admitted [http://www.blizzard.com/blizzcon/?rhtml=y] that Blizzard is looking to "monetize Battle.net so that we get to keep making these games and updating features."
If keeping Battle.net free for gamers around the world means that we have to bear witness to an endless supply of advertisements for free credit reports [http://www.youtube.com/watch?v=f_SwD7RveNE], consider your right to pitchforks invoked.
[Via Kotaku [http://kotaku.com/5101661/blizzard-bringing-massive-ads-to-battlenet]]
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