PlayStation Plus Pays Off for Sony
Free games, exclusive demos, and beta access seems to be drawing in the crowds.
Sony's PlayStation Plus paid subscription service is working just as intended, according to a recent interview with John Koller, VP of PlayStation Home and Handheld Consoles. The premium plans were introduced in 2010, and while you don't need Plus to play multiplayer games online - you can do that for free on the PS3 - the service offers perks like free games and chances to participate in events like pre-release betas.
"This is a nice weapon in our arsenal that we'll be utilizing and it's just a great value for a consumer that's coming in," Koller explains. "If you look at a consumer that's coming in in year 6 or year 7...you could call them a later adopter and giving them an instant game collection, which is what PlayStation Plus provides, has really proven to be successful."
The company also appears to be poised to make a new push for Plus subscriptions. "This is going to be a significant part of our marketing efforts over the next 6, 12, 24 months," Koller notes. "This is a big part of what we do. The amount of value that you get from PlayStation Plus is significant. Since E3, we've seen a significant rise in PlayStation Plus adoption and we'll be utilizing this."
As time passes and a greater wealth of content accumulates on PlayStation Plus, its value proposition continues to rise. Most new PS3 bundles include at least a brief free trial of the service in order to get consumers hooked. Paid plans start at $17.99 for three months, and $49.99 for a full year. But whatever the reason for its success, the company's strategy surrounding Plus appears to be working.
Source: GamesIndustry [http://www.gamesindustry.biz/articles/2012-10-26-playstation-plus-has-become-a-nice-weapon-in-our-arsenal-says-sony]
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Free games, exclusive demos, and beta access seems to be drawing in the crowds.
Sony's PlayStation Plus paid subscription service is working just as intended, according to a recent interview with John Koller, VP of PlayStation Home and Handheld Consoles. The premium plans were introduced in 2010, and while you don't need Plus to play multiplayer games online - you can do that for free on the PS3 - the service offers perks like free games and chances to participate in events like pre-release betas.
"This is a nice weapon in our arsenal that we'll be utilizing and it's just a great value for a consumer that's coming in," Koller explains. "If you look at a consumer that's coming in in year 6 or year 7...you could call them a later adopter and giving them an instant game collection, which is what PlayStation Plus provides, has really proven to be successful."
The company also appears to be poised to make a new push for Plus subscriptions. "This is going to be a significant part of our marketing efforts over the next 6, 12, 24 months," Koller notes. "This is a big part of what we do. The amount of value that you get from PlayStation Plus is significant. Since E3, we've seen a significant rise in PlayStation Plus adoption and we'll be utilizing this."
As time passes and a greater wealth of content accumulates on PlayStation Plus, its value proposition continues to rise. Most new PS3 bundles include at least a brief free trial of the service in order to get consumers hooked. Paid plans start at $17.99 for three months, and $49.99 for a full year. But whatever the reason for its success, the company's strategy surrounding Plus appears to be working.
Source: GamesIndustry [http://www.gamesindustry.biz/articles/2012-10-26-playstation-plus-has-become-a-nice-weapon-in-our-arsenal-says-sony]
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