Spider-Man Producer Wants Credit for Marvel Cinematic Universe

MovieBob

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Spider-Man Producer Wants Credit for Marvel Cinematic Universe


"It will sound arrogant to you, but I single handedly put together the Marvel slate." -- Avi Arad, Producer

It's already ancient history in the microscopic memory of Hollywood, but before Marvel Studios was a money-printing juggernaut and prized possession of The Mouse House it was a tight-budgeted independent co-production deal that no one in the industry thought would work. Using the yet-unsold film rights to ten of their (mostly) lesser-known characters as collateral with investment firm Merrill Lynch, Marvel secured funds to independently produce (with Paramount Pictures initially signed on as distributors) a slate of films based on a selection of said characters in an ambitious shared-universe plan that we now know as The Marvel Cinematic Universe.

In most official versions of the Marvel Studios Legend, credit for masterminding the unprecedented plan usually goes to Marvel President Kevin Feige, who was elevated to that role after former President Avi Arad stepped down to produce his own projects - chiefly the Spider-Man series, the rights to which had been sold to Sony during his tenure. In many common accounts of the time, it's suggested that Arad left chiefly because he was not confident that the Avengers experiment would work.

Since then, Feige's Marvel has grown into one of the most powerful brands in the industry while Arad's rebooted Spider-Man series, though profitable, have twice opened to very public [https://variety.com/2014/film/news/the-amazing-spider-man-2-caught-in-web-of-mixed-reviews-1201169444/] about it.

At issue is an April 3rd Businessweek article [http://www.businessweek.com/articles/2014-04-03/kevin-feige-marvels-superhero-at-running-movie-franchises] that retells the "official" version and dubs Feige "The Man Who Saved Marvel." Arad took to email to unload on the report's author; claiming that his departure had nothing to do with a lack of confidence, blasting the reporter for "kowtowing to your business gods" and implicitly accussing both Feige and Marvel of not telling the truth about his resignation - though does not offer an alternate explanation of his own.

The letter was made available to French publication Latino Review [http://www.dailymars.net/avi-arad-jai-pardonne-a-kevin-feige-il-suivait-des-ordres-exclu-daily-mars/] on May 4th. At this time, neither Marvel Studios nor Kevin Feige have issued a response.


Source: Daily Mars [http://www.latino-review.com/news/avi-arad-responds-to-kevin-feige-businessweek-article]

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klaynexas3

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Dec 30, 2009
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Let us also not forget he is the wonderful reason Spider-man 3 didn't click, because he decided he needed to work against Raimi on the film, instead of with him. I actually find ASM to be decent, and I look forward to the copycat universe that we'll see from this, but I hate this man. I don't even care if he did have anything to do with the Marvel Universe, the man is still a **** that has done nothing of value and the only good things he's been apart of have all been because of somebody else. Fuck this guy.
 

Adam Jensen_v1legacy

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Sep 8, 2011
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I'll give him credit for leaving Marvel which lead to them making awesome movies. They couldn't have done it with him.
 

RealRT

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Eh, even as much as I don't like ASM, you gotta give Avi Arad the credit he deserves - he did have a hand in MCU and he did play a big role in getting Marvel out of bankrupcy.
 

wswordsmen

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There are generally 3 groups of people who could take credit for something like the MCU

1) The person who came up with the idea and convinced others it would work.
2) The person in charge who approved it (this is Kevin Feige).
3) The people who made it happen (Avid falls in here).

While group 3 is very important in just about any field groups 1 and 2 go in the history books, because the entire production staff of Iron Man falls into group 3 as well and to credit RDJ for the entire MCU is stretching things a bit thin. Avid might have been the biggest guy to get financing but that is only one step on a very long process and it seems his decision to get Iron Man and the Hulk were two of the last good decisions he ever made in the movie business.
 

shadowmagus

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Sounds like someones sour grapes because they jumped off the train before it started making gravy. We have a term for this "suck it up and deal with it"
 

SonOfVoorhees

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Granted he may have had some hand in the MCU. But the work to make it successful was more to do with the writers, directors, actors and the other thousands of workers that made it a success. Come up with the idea for the MCU is way different to making the MCU work and a success. He just sounds butthurt that he chose the losing horse....and probably the reason they want to make a spiderman universe.
 

Something Amyss

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Dec 3, 2008
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Scrumpmonkey said:
Let me just remind you that since leaving Marvel (and after gaining credits for movies he did no work on) he has produced such classic films as;

Ghost Rider: Spirit of Vengeance
Robosapien: Rebooted
and Bratz: The Movie
All classics. I don't know why you're hating on the man's genius.
 

Mr. Q

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Wow! Fuck you, Avi Arad, you're a dick!

As helpful as he was in getting Marvel into Hollywood, his success rate hasn't been that consistent (see Daredevil, Hulk, Elektra, X-Men 3, etc.) I would credit him for the good he's done IF he didn't let his fucking greed & ego destroy Spider-Man 3 and then allow it to drag the entire franchise down with the utterly worthless Amazing Spider-Man series.

I would be totally grateful if Marvel/Disney would finally nut up, take the remaining properties back (before anymore damage is done), and make this bloated, bearded cocksucker disappear like a fart in the wind.
 

Deathfish15

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What it sounds like the guy is saying "My Marvel versions suck much worse than any of the Avenger movies (including Thor), so I'm going to complain to the press and claim that the Avenger movies are my idea! Take that!".


What.
A.
Tool.
 

hermes

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It is telling that he jumped from executive producer in X-Men, X2 and Spider-Man 1 to full blown producer in Hulk, Daredevil, Electra, Fantastic Four, Spiderman 3 and Ghost Rider.
 

Alarien

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Feb 9, 2010
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I wonder how sour those grapes are. They sound really sour to me.

The guy is a yutz. He's been at the helm of so many "amazing" comic movies that he really needs to be given the credit he's due:

Comic's answer to Uwe Boll.
 

Canadamus Prime

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Jun 17, 2009
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Yeah I'll give you credit for the Marvel Cinematic Universe. I'll credit you for leaving so the Cinematic Universe could happen.
 

IronmanThree Mess

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So Avi Arad is to blame for turning superhero movies into glorified extended trailers for upcoming installments. No surprise there.
 

Trishbot

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This is utterly random, and I should know better by now, but every time I hear Avi Arad's name, I immediately think of Adi Granov, the guy who designed the Iron Man film's suit and modern design.

But, yeah, sounds like sour grapes to me.
 

Ichigo

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So that guy is resposeble for the awefull, gisgusting movie that is completely NOT-amazing spiderman 2? Well I can give you credid, it takes a lot to make movies as bad as Michael Bay.
 

VoidWanderer

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canadamus_prime said:
Yeah I'll give you credit for the Marvel Cinematic Universe. I'll credit you for leaving so the Cinematic Universe could happen.
Yeah, pretty much this...

I wish people stopped with their attention-whoring temper tantrums, I am really NOT looking forward to the massacred web of the Spider-Man series...

Poor Peter Parker, even in reality he gets screwed over once things go well, very meta once you think about it...