Sony to Fund 15,000 PS3 Kiosks
Sony will spend $30 million to install 15,000 PlayStation 3 demo kiosks in U.S. and Canadian stores this holiday season.
In an apparent effort to entice holiday shoppers to purchase the upcoming PlayStation 3 console, Sony plans to invest $30 million to install 15,000 demo kiosks in North American stores, according to a Bloomberg report [http://www.bloomberg.com/apps/news?pid=conewsstory&refer=conews&tkr=SNE:US&sid=a7jumJGI5oWE]. The report notes that when the PlayStation 2 launched in 2000, Sony funded only 3,000 kiosks.
"Once the consumers get their hands on a PS3 and understand what's under the hood, I think price will not be a factor in the decision-making process,'' said Jack Tretton, co-chief operation officer of Sony Computer Entertainment America.
The PlayStation 3 will retail in two versions, with suggested retail prices of $499 and $599. Sony currently estimates [http://www.escapistmagazine.com/news/view/64684] that 400,000 units will be available for the console's North American launch on November 17th, with an additional 800,000 units shipping in the region before the end of the year.
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Sony will spend $30 million to install 15,000 PlayStation 3 demo kiosks in U.S. and Canadian stores this holiday season.
In an apparent effort to entice holiday shoppers to purchase the upcoming PlayStation 3 console, Sony plans to invest $30 million to install 15,000 demo kiosks in North American stores, according to a Bloomberg report [http://www.bloomberg.com/apps/news?pid=conewsstory&refer=conews&tkr=SNE:US&sid=a7jumJGI5oWE]. The report notes that when the PlayStation 2 launched in 2000, Sony funded only 3,000 kiosks.
"Once the consumers get their hands on a PS3 and understand what's under the hood, I think price will not be a factor in the decision-making process,'' said Jack Tretton, co-chief operation officer of Sony Computer Entertainment America.
The PlayStation 3 will retail in two versions, with suggested retail prices of $499 and $599. Sony currently estimates [http://www.escapistmagazine.com/news/view/64684] that 400,000 units will be available for the console's North American launch on November 17th, with an additional 800,000 units shipping in the region before the end of the year.
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