First and foremost, i think the most important argument in this article is not that noir is underserved, its that the adventure genre is.
noir is a highly exploitable genre, and has been since its inception. So where is noir now (i'm picking up the Max Payne thread and trying to run with it now)? let's look at three examples from three different forms of media.
1.) Max Payne 2
This makes it all the more tragic, then, that the aesthetics are the only noirish thing about the game
i would disagree. Just because Max uses bullet time and racks up a large body count does not mean this game is exiled from the genre. I would say the endless barrage of mooks brings a new audience to noir. While it is not quite noir in a traditional sense, the feel of the game is pure noir, and that brings more people into the fold, not a bad thing in my opinion.
2.) The Black Dalhia
I had the displeasure of renting this recently. It is a modern film take on noir. And as in all things that get filed under "Almost, but not Quite..." I think it fell flat on the storytelling, especially in the explaining of the storyline as it progressed in cheesy "voice over flashback to resummarize the plot" style.
3.) The Yiddish Policemans Union
A fantastic novel by Michael Chabon, this may be the glaring example that noir is changing. From all accounts that I have read, the author initially intended it to be a celebration of the genre, from the detective's first person and all (you can even notice passages in the book that kept the tone). But the editor (and most likely, publisher) felt it was not ready for mass market, and changed the narritave (sp?) to third person. Its still a great book in the noir feel, but clearly the publisher's objective was to downplay its noir heritage.
My point is this: noir is still here, and while we wait for our good translations in the form of adventure games, taking from the genre and using its atmosphere is not a bad thing, not for games or for noir itself.