comScore Studies Online Gaming Habits
[http://www.escapistmagazine.com/images/view/21959]
Bob Ivins, Executive Vice President of comScore Europe, said, "With one in four internet users visiting a gaming site, playing games online is extremely popular. The fact that these websites are pulling in over a quarter of the total worldwide internet population shows what a global phenomenon gaming has become. The potential of the online gaming arena should be especially appealing for advertisers, as the average online gamer visits a gaming site nine times a month."
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Bob Ivins, Executive Vice President of comScore Europe, said, "With one in four internet users visiting a gaming site, playing games online is extremely popular. The fact that these websites are pulling in over a quarter of the total worldwide internet population shows what a global phenomenon gaming has become. The potential of the online gaming arena should be especially appealing for advertisers, as the average online gamer visits a gaming site nine times a month."
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