EA: Still in the Game?
In 2006, Electronic Arts generated nearly $3 billion in revenue, accounting for roughly one-third of the entire gaming industry. With that in mind, a world without EA isn't easy to fathom. But 2007 has been less stellar for the company, with Activision exceeding EA's revenue for the first half of the year on the back of Guitar Hero and movie tie-ins. This draws a comparison to General Motors, which also this year fell from its long perch as a defining industry leader.
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In 2006, Electronic Arts generated nearly $3 billion in revenue, accounting for roughly one-third of the entire gaming industry. With that in mind, a world without EA isn't easy to fathom. But 2007 has been less stellar for the company, with Activision exceeding EA's revenue for the first half of the year on the back of Guitar Hero and movie tie-ins. This draws a comparison to General Motors, which also this year fell from its long perch as a defining industry leader.
Read Full Article