Halo 3 Sets New First-Day Sales Record
Halo 3 [http://www.microsoft.com]brought in approximately $170 million in sales in the U.S. alone during its first day of release, making it the most successful entertainment launch in history.
"Halo 3 has become a pop culture phenomenon," said Microsoft Game Studios Vice President Shane Kim. "Not only is Halo 3 setting sales records, it's also redefining entertainment. Within the first 20 hours alone, we've seen more than a million Harry Potter and the Deathly Hallows [http://www.xbox.com/live/].
Jill Hamburger, vice president of movies and games at GameStop [http://www.bestbuy.com]Vice President Bob McKenzie echoed that sentiment, saying, "With consumer demand for Halo 3 and related products, we expect it to be the biggest video game title generator in GameStop's history."
The Halo 3 launch was driven by cross-country Midnight Madness events held by over 10,000 retailers, as well as special launch events and appearances by celebrities and professional athletes. Prior to its release, more than 1.7 million copies of the game were preordered in the U.S., setting a new record for pre-release sales that was previously held by Halo 2 [http://www.xbox.com/en-US/halo2/].
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Halo 3 [http://www.microsoft.com]brought in approximately $170 million in sales in the U.S. alone during its first day of release, making it the most successful entertainment launch in history.
"Halo 3 has become a pop culture phenomenon," said Microsoft Game Studios Vice President Shane Kim. "Not only is Halo 3 setting sales records, it's also redefining entertainment. Within the first 20 hours alone, we've seen more than a million Harry Potter and the Deathly Hallows [http://www.xbox.com/live/].
Jill Hamburger, vice president of movies and games at GameStop [http://www.bestbuy.com]Vice President Bob McKenzie echoed that sentiment, saying, "With consumer demand for Halo 3 and related products, we expect it to be the biggest video game title generator in GameStop's history."
The Halo 3 launch was driven by cross-country Midnight Madness events held by over 10,000 retailers, as well as special launch events and appearances by celebrities and professional athletes. Prior to its release, more than 1.7 million copies of the game were preordered in the U.S., setting a new record for pre-release sales that was previously held by Halo 2 [http://www.xbox.com/en-US/halo2/].
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