Disney Looking to Muscle Into Videogame Industry
Disney [http://disney.go.com/]CEO Bob Iger has said his company plans on utilizing its strategies and strengths in other media in an attempt to establish itself as a major player in the videogame industry.
Iger said the company will employ a "multi-platform" strategy for its videogame efforts, developing games based on properties already successful in other formats, similar to the approach it uses for popular soundtrack releases such as Hannah Montana [http://psc.disney.go.com/disneychannel/originalmovies/highschoolmusical/]. Referring to videogames as "another promising creative engine for Disney," he told investors last week, "We intend to use (a multi-platform approach) to do exactly what we did in the music business to our videogames business, but on a much larger scale."
Disney is projected to spend $175 million on videogame development in 2008, and some reports say the company could hit up to $350 million in spending within five years. The company said on Friday that Chronicles of Narnia [http://en.wikipedia.org/wiki/High_School_Musical:_Sing_It!] movie franchise.
"We are a publishing company on the outside of the videogames business," Iger said. "But where (other companies) may not have a cable channel, or a movie company, or even a record business, or a radio business, or online - we have all of those. We intend to use them fully."
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Disney [http://disney.go.com/]CEO Bob Iger has said his company plans on utilizing its strategies and strengths in other media in an attempt to establish itself as a major player in the videogame industry.
Iger said the company will employ a "multi-platform" strategy for its videogame efforts, developing games based on properties already successful in other formats, similar to the approach it uses for popular soundtrack releases such as Hannah Montana [http://psc.disney.go.com/disneychannel/originalmovies/highschoolmusical/]. Referring to videogames as "another promising creative engine for Disney," he told investors last week, "We intend to use (a multi-platform approach) to do exactly what we did in the music business to our videogames business, but on a much larger scale."
Disney is projected to spend $175 million on videogame development in 2008, and some reports say the company could hit up to $350 million in spending within five years. The company said on Friday that Chronicles of Narnia [http://en.wikipedia.org/wiki/High_School_Musical:_Sing_It!] movie franchise.
"We are a publishing company on the outside of the videogames business," Iger said. "But where (other companies) may not have a cable channel, or a movie company, or even a record business, or a radio business, or online - we have all of those. We intend to use them fully."
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