Microsoft Drops HD-DVD Support
The final death throes of HD-DVD continued today as Xbox 360 [http://www.microsoft.com].
The decision comes less than a week after Wal-Mart [http://www.toshiba.com/], to exclusive Blu-ray support led most industry observers to conclude that HD-DVD's demise was not far off.
"As a result of recent decisions made by Toshiba, Hollywood studios, and retailers, Microsoft plans to withdraw from HD-DVD," the company said in a statement reported by GamesIndustry [http://www.gamesindustry.biz/content_page.php?aid=33467]. "Xbox will no longer manufacture new HD-DVD players for the Xbox 360, but we will continue to provide standard product and warranty support for all Xbox 360 HD-DVD players in the market." Microsoft added it did not expect the change to adversely affect its position in the console market.
The first consumer-level HD-DVD players were released by Toshiba in Japan in March 2006, beating Blu-ray to market by roughly three months. The format was supported by many industry heavyweights including PlayStation 3 [http://www.universalstudios.com/]console as well as a more focused marketing campaign led to more widespread acceptance of the competing format, ultimately resulting in HD-DVD's relatively rapid decline.
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The final death throes of HD-DVD continued today as Xbox 360 [http://www.microsoft.com].
The decision comes less than a week after Wal-Mart [http://www.toshiba.com/], to exclusive Blu-ray support led most industry observers to conclude that HD-DVD's demise was not far off.
"As a result of recent decisions made by Toshiba, Hollywood studios, and retailers, Microsoft plans to withdraw from HD-DVD," the company said in a statement reported by GamesIndustry [http://www.gamesindustry.biz/content_page.php?aid=33467]. "Xbox will no longer manufacture new HD-DVD players for the Xbox 360, but we will continue to provide standard product and warranty support for all Xbox 360 HD-DVD players in the market." Microsoft added it did not expect the change to adversely affect its position in the console market.
The first consumer-level HD-DVD players were released by Toshiba in Japan in March 2006, beating Blu-ray to market by roughly three months. The format was supported by many industry heavyweights including PlayStation 3 [http://www.universalstudios.com/]console as well as a more focused marketing campaign led to more widespread acceptance of the competing format, ultimately resulting in HD-DVD's relatively rapid decline.
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