Managing Expectations
"Gamers are a shrewd bunch. Each time developers release a new piece of information regarding their work in progress, the gaming community snaps up every shred and meticulously pores over it. With each screenshot and list of potential features, their expectations for the game gradually coalesce into a snowball of hype. And while it can cause games to fly off the shelves on release day, hype can also be fatal."
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"Gamers are a shrewd bunch. Each time developers release a new piece of information regarding their work in progress, the gaming community snaps up every shred and meticulously pores over it. With each screenshot and list of potential features, their expectations for the game gradually coalesce into a snowball of hype. And while it can cause games to fly off the shelves on release day, hype can also be fatal."
Read Full Article