EA Acquires Rupture

Logan Frederick

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EA Acquires Rupture



Gamer social networking and stat tracking site Rupture joins the ranks of Electronic Arts.

Rumor that Rupture has been purchased by publisher Electronic Arts for $30 million was leaked by technology blog TechCrunch [http://www.techcrunch.com/2008/05/08/shawn-fanning-finally-gets-a-real-payday-electronic-arts-buys-rupture-for-30-million/] with help from a source close to the deal. After months of negotiations, Co-founders Shawn Fanning and Jon Baudanza will keep their positions as the heads of Rupture as they join the EA empire.

Rupture [http://www.rupture.com/], started by Napster founder Shawn Fanning, is a San Francisco-based startup that originally began as a World of Warcraft social network and gradually grew into a multi-game statistics tracking site. Electronic Arts previously partnered with Rupture to offer Madden 08 data for Rupture's information database.

Despite never reaching a public launch, Electronic Arts presumably believes Rupture's backend software can compliment its corporate internet activities.

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