Microsoft: Too Early To Declare a Winner
Microsoft's Don Mattrick [http://www.microsoft.com/presspass/exec/kim/default.mspx], it's still too early to call a winner in the console wars.
Microsoft Game Studios [http://www.escapistmagazine.com/news/view/83883], said the battle wasn't over.
"We've always known that we weren't going to win in Japan, right?" Kim said, discussing the worldwide viability of the platform. "And I think we can build a very good business, an exciting business with a pretty big installed base with success in places like North America and Europe. Even though you may not think it's big numbers, we're actually strong in Latin America as well. Canada's been a big market for us as well. So there are ways to get the scale."
"Now, if you don't get ten million units in Japan, can you get 100 million units overall?" he continued. "I'd love to get 90 million units and have that problem. That's what we're really trying to focus on. I think it's way too early to declare a winner. Some guys were trying to declare Nintendo the winner of this generation last night."
Kim said it would take numbers approaching 100 million units sold to declare victory in the marketplace, which he admitted was a long way off. "This is only the third year of our existence and only the second year of Nintendo's [http://www.sony.com] existence," he said. "Are we just amusing ourselves by trying to declare a winner and loser while the customers are still out there deciding?"
While many analysts believe Nintendo's said [http://www.wii.com]that while the Wii was set to pass the Xbox 360 in market share, "In this cycle we see the potential for three healthy console platforms, unlike the PS2 dominance last time around."
Permalink
Microsoft's Don Mattrick [http://www.microsoft.com/presspass/exec/kim/default.mspx], it's still too early to call a winner in the console wars.
Microsoft Game Studios [http://www.escapistmagazine.com/news/view/83883], said the battle wasn't over.
"We've always known that we weren't going to win in Japan, right?" Kim said, discussing the worldwide viability of the platform. "And I think we can build a very good business, an exciting business with a pretty big installed base with success in places like North America and Europe. Even though you may not think it's big numbers, we're actually strong in Latin America as well. Canada's been a big market for us as well. So there are ways to get the scale."
"Now, if you don't get ten million units in Japan, can you get 100 million units overall?" he continued. "I'd love to get 90 million units and have that problem. That's what we're really trying to focus on. I think it's way too early to declare a winner. Some guys were trying to declare Nintendo the winner of this generation last night."
Kim said it would take numbers approaching 100 million units sold to declare victory in the marketplace, which he admitted was a long way off. "This is only the third year of our existence and only the second year of Nintendo's [http://www.sony.com] existence," he said. "Are we just amusing ourselves by trying to declare a winner and loser while the customers are still out there deciding?"
While many analysts believe Nintendo's said [http://www.wii.com]that while the Wii was set to pass the Xbox 360 in market share, "In this cycle we see the potential for three healthy console platforms, unlike the PS2 dominance last time around."
Permalink
