Talent Prefers Rock Band, Claims Viacom CEO

Jared Rea

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Talent Prefers Rock Band, Claims Viacom CEO

Pointing to their strong ties to the music industry and claim over the coveted Beatles license [http://www.escapistmagazine.com/news/view/87099], Viacom gloats amidst a major DLC breakthrough.

When you're currently in control of the most universally powerful brand in the history of music and your competition is left with -- well, it doesn't really matter what your competition has because when you're trolling around with claimed [http://en.wikipedia.org/wiki/The_Beatles] that the Rock Band franchise has an easier time attracting talent than their competition in Activision's Guitar Hero.

"There's a strong music orientation to our company," said Dauman, whose Viacom is the parent company of MTV Networks and Rock Band developer, Harmonix. "Many of our networks are ideal vehicles to promote the game, and you'll see more and more of that as we move forward."

The greatest strength in Dauman's argument lies solely in their upcoming game based on The Beatles, which was made possible due to the brand power [http://www.escapistmagazine.com/news/view/87210-How-MTV-and-Harmonix-Won-Over-the-Beatles] that exists in MTV Networks.

The Viacom owned Harmonix is breaking new ground with the Rock Band series this week, clearing the 500 song mark with the release of a 13-song track pack dedicated to No Doubt, which they had previously promised by end of 2008. The Boston-based developer looks to be making a killing off of downloadable content sales, having sold 28 million [http://www.shacknews.com/onearticle.x/56245] Rock Band tracks to date.


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Cousin_IT

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Not that surprising Viacom can make Rock Band have more access to music, since they pretty much own everything under the media sun.
 

Aardvark

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That and Rockband is more fun to play.

The precision required of you was difficult to get used to at first, but far more rewarding and gratifying and just plain fun once you hit expert.
 

MosDes

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What on earth is that a screenshot of? It isn't Rock Band 1 or 2, cause the multiplyer meter is on the left of the staffs. I also notice that the band multiplyer is x16, wowzer.

But yes, Rock Band seems to be winning despite their previous statements that they are not "competing" with Guitar Hero.
 

Dommyboy

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Bah, still doesn't beat Frets on Fire though. All Michael Jackson and Infected Mushroom albums playable through guitar, oh yeah.
 

goin-mad

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smithy_2045 said:
Personally, I couldn't care less about the Beatles.
no taste in music; all rock has descended either from the Beatles or the Rolling Stones. The only excuse for not liking the Beatles is being a Stones fan.

I am also curios about the gameplay pic, it looks similar to Rockband but not quite the same. Maybe the 3rd?
 

Alone Disciple

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smithy_2045 said:
Personally, I couldn't care less about the Beatles.
I feel the same way. I guess I'm glad they are making this a seperate disc or DLC as I most likely will not be purchasing. Maybe I am totally out of synch with society, but so far discs for AC/DC, Megadeth, Judas Priest, and the Beatles do nothing for me.

Maybe 'cause I was a child of the 80's, but I'm bummed that the GH2 songs of the 80's expansion failed. I would love to see more music somewhere in the middle (No Doubt is a good start I suppose), but these extreme hard rock/metal collections (or Beatles) just don't float my boat. Maybe it was a bad choice of songs.

I'd really like to see RB or GH put it out there (maybe on their website) a colelctons of songs users could vote for in diffrent genre's, and the top 20-25 go on an expansion pack that covers a wider variety.