Discovery Kids, Transform And Roll Out!
Discovery Kids is getting a massive overhaul, as its owners enter into a major deal with Hasbro.
Discovery Communication, the company that owns the various Discovery channels, has entered into a deal with Hasbro to create a new, as yet unnamed television channel.
Hasbro is the company that owns the Transformers and G.I.JOE franchises, as well as Wizards of the Coast, who own Dungeons & Dragons and Magic: The Gathering. The only catch is that Discovery Kids has to die so that this new channel can be born.
The deal was announced on Thursday in a press release on the Discovery website, which outlined the new channels goals:
Susan Linn, the director of the Campaign for a Commercial-Free Childhood, had this to say about the deal: "This partnership represents a new low in children's television, a network devoted to showing infomercials for Hasbro's toys and games. It will make a mockery of existing ad limits and the current prohibition of product placement in children's television."
I must admit, as much as the prospect of 'Transformers TV' hits me right in the nostalgia zone, Ms Linn does kinda have a point.
Source: io9 [http://io9.com/5237190/your-kids-tv-future-is-transformers]
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Discovery Kids is getting a massive overhaul, as its owners enter into a major deal with Hasbro.
Discovery Communication, the company that owns the various Discovery channels, has entered into a deal with Hasbro to create a new, as yet unnamed television channel.
Hasbro is the company that owns the Transformers and G.I.JOE franchises, as well as Wizards of the Coast, who own Dungeons & Dragons and Magic: The Gathering. The only catch is that Discovery Kids has to die so that this new channel can be born.
The deal was announced on Thursday in a press release on the Discovery website, which outlined the new channels goals:
When I was a kid I'd have given my right arm for a Transformers TV channel. Hell, who am I kidding, I'd still give my right arm for a Transformers TV channel, but not everyone is so keen.
Susan Linn, the director of the Campaign for a Commercial-Free Childhood, had this to say about the deal: "This partnership represents a new low in children's television, a network devoted to showing infomercials for Hasbro's toys and games. It will make a mockery of existing ad limits and the current prohibition of product placement in children's television."
I must admit, as much as the prospect of 'Transformers TV' hits me right in the nostalgia zone, Ms Linn does kinda have a point.
Source: io9 [http://io9.com/5237190/your-kids-tv-future-is-transformers]
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