Nintendo Wants To "Win Over the Halo Audience"
Nintendo of America President Reggie Fils-Aime says he believes that despite the Halo [http://www.wii.com] audience" with its upcoming slate of games.
Nintendo [http://www.escapistmagazine.com/news/view/92123] currently all but owns. But rather than worrying about how the Wii will hold up to competition from more advanced consoles and controllers, Nintendo of America President Reggie Fils-Aime revealed that the company is setting its sights elsewhere: On the core gamer.
"We think we [can] win over the Halo audience with something like Wii Fit Plus [http://www.conduitgame.com/index_uk.html]."
"The near-term opportunity is the consumer who owns a Wii Motion Plus [http://www.playstation.com] and Wii Fit Plus and [the] new Super Mario Bros. Wii will hopefully achieve. And the long-term opportunity is that person who currently says, 'I don't play video games and I have no interest in playing video games'."
He admitted that as Nintendo moves deeper into the gamer demographic, the challenges facing the company grow more difficult. "Two years ago, theoretically, there were ten consumers who said, 'I would never play video games.' We picked them off one at a time with Brain Age 2 [http://www.nintendo.com/wiifit/]," he said. "Now maybe there's five left, but now the bar is substantially higher for how to get them. Which is why we're looking to push the envelope with something like the Vitality Sensor, and why we have to make current gamers say, 'Huh? What is that?' But that's exactly the type of reaction we got a couple of years ago when we first talked about Wii Fit, and look where we are now."
Source: CNET [http://news.cnet.com/8301-10797_3-10257720-235.html]
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Nintendo of America President Reggie Fils-Aime says he believes that despite the Halo [http://www.wii.com] audience" with its upcoming slate of games.
Nintendo [http://www.escapistmagazine.com/news/view/92123] currently all but owns. But rather than worrying about how the Wii will hold up to competition from more advanced consoles and controllers, Nintendo of America President Reggie Fils-Aime revealed that the company is setting its sights elsewhere: On the core gamer.
"We think we [can] win over the Halo audience with something like Wii Fit Plus [http://www.conduitgame.com/index_uk.html]."
"The near-term opportunity is the consumer who owns a Wii Motion Plus [http://www.playstation.com] and Wii Fit Plus and [the] new Super Mario Bros. Wii will hopefully achieve. And the long-term opportunity is that person who currently says, 'I don't play video games and I have no interest in playing video games'."
He admitted that as Nintendo moves deeper into the gamer demographic, the challenges facing the company grow more difficult. "Two years ago, theoretically, there were ten consumers who said, 'I would never play video games.' We picked them off one at a time with Brain Age 2 [http://www.nintendo.com/wiifit/]," he said. "Now maybe there's five left, but now the bar is substantially higher for how to get them. Which is why we're looking to push the envelope with something like the Vitality Sensor, and why we have to make current gamers say, 'Huh? What is that?' But that's exactly the type of reaction we got a couple of years ago when we first talked about Wii Fit, and look where we are now."
Source: CNET [http://news.cnet.com/8301-10797_3-10257720-235.html]
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