Thanks for a really interesting and long overdue angle. Ah, the vexed question of how to get females to play games.
I've been a successful romance novelist since 1986. I've been gaming since 1994. I've thought a lot about games, gamers and game developers, having spent most of my online life among them. Hardcore gamers are brilliant and strange and kinda romantic in their own right. (Which makes me snort a bit at the idea of romance authors providing nimble adaptation to changing technology. We think Twitter is cutting edge.)
So of course I've thought about romance in games. I even participated in a hobby MMO dev project for a time. No question the gaming industry has no clue What Women Want. But a romance novel, and the story and character skills involved, are quite different than the elements involved in games. Not to say they can't have some relationship and adaptation, but if you try to make a game about romance directed toward women, you will end up with some sort of pink puffy Barbie Saves Ken and They Fall in Love thing, a sort of interactive novel that is the worst of both worlds. Or the dating games. These have been tried and failed miserably because neither world wants them.
Game devs really do miss the boat for female players, but mostly in the same way that romance novelists miss the boat for male readers. They each just target to what their perceived audience wants. In the case of male gamers it action action action, challenge, tension, glory, speed, dominance, competition, with some cool puzzles and a bit of story framework in case they happen to want it to make sense. But mostly they don't care about the story.
Games do not really center on characterization or plot. They pay lip service to stories that take the player through the game, and sometimes those stories are reasonably entertaining, but the stories are peripheral to the play and the rewards and challenge of the play itself.
Can you romanticize that play itself by throwing in romantic story lines? I don't know that it can't be done but I think it's the wrong way to bring women into games. The right way is to appeal to the things women enjoy--social frameworks, cooperation (vs competition), creativity within an environment, attachment. In any MMO, the crafting, housing, clothing and retail will be where many female players congregate. We love beauty and we dislike ugliness. Of course female players will PvP and many are outstanding players of ferociously difficult end-game content, but that's not what will attract more female players.
We do want to attach to something. We will attach to our damn horses with great affection if the devs don't give us anything else. I will never forget the dog I tamed in Ultima Online that limped along behind me so loyally. That was instant love. And then I had to leave him onshore because I had to take a boat and he couldn't come with me. I was utterly devastated. Intellectually I knew it was a bunch of pixels but the graphic of that dog was brilliant. He broke my heart waiting there onshore for me as I sailed away.
He wasn't there when I got back. If he had been, or if he had found me, then maybe you have the beginning of a love story in a game. Get it?
Like there are bad games, there are bad romance novels. There are also brilliant ones. You can't judge the romance genre on a few books or authors chosen at random anymore than you can go into Gamestop, grab some random boxes off the shelves and judge games and gamers.
And by the way, I do not write silly books. ;P
Laura Kinsale