David Jaffe: "F**k" Being Nice in Game Development

Tom Goldman

Crying on the inside.
Aug 17, 2009
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David Jaffe: "F**k" Being Nice in Game Development



David Jaffe's latest public service announcement encourages the nation's youth to be jerks.

David Jaffe, known for his work on the God of War [http://www.gamestop.com/Catalog/ProductDetails.aspx?product_id=68646] games, wants everybody to know that being nice is underrated. According to him, game development success can't be reached by making it a priority for everyone to like you.

In a blog post [http://criminalcrackdown.blogspot.com/2010/05/milestone-crunch-game-makin-lessons.html] today, Jaffe explained that he's "had a reputation for being kind of a hard ass to work with." He often focuses his anger on the technical frustrations of developing games, but admits he hasn't hesitated to give people a stern talking to when necessary.

Jaffe evidently decided that he'd go with a change of pace recently, writing: "As of late I've tried to be nicer, kinder, more inclusive." How did it go? "Fuck that. Doesn't work," he says.

The ban himself from the internet [http://www.escapistmagazine.com/news/view/91115-David-Jaffe-F-k-the-motherf-king-PS3] is thankful "no real harm was done" to his current project by being too sugary sweet. Most importantly, he writes: "Never allow your desire to be nice and liked to get in the way of the vision because the game will suffer. And the team will suffer as well because a failed game means the studio is at risk."

He admits: "Can I still be nice? Always. But not at the expensive of the game's vision." The problem in Jaffe's mind is that: "Not everyone on a game will always get [the vision] and so it's key to know when an idea improves and when it takes away from the game's core." If an idea just isn't working, you've got to speak up and be a jerk sometimes.

So to all you aspiring developers out there, you'd better start learning how to be a little salty sometimes to protect your vision if you want to make it anywhere in the business. David Jaffe is known for making, shall we say, "interesting" statements, but this one is actually a decent piece of advice for most walks of life. Thankfully, he still included expletives.

EDIT: This article was not written to slander David Jaffe or to paint him in a bad light. Jaffe meant that he doesn't have room to be nice when it comes at the cost of a game, and it was the author's intention to convey that. It was not the author's intention to say that Jaffe is a complete jerk to his staff at all times or that he abuses them with a whip. Please read Jaffe's blog [http://criminalcrackdown.blogspot.com/2010/05/milestone-crunch-game-makin-lessons.html] for the full message.

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Danpascooch

Zombie Specialist
Apr 16, 2009
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Employees that feel appreciated work that much harder, you need to find a way to be a decent person without compromising quality of work.

I don't agree with Jaffe. If he overdoes it, he'll get the game developing equivalent of a fast food worker spitting in your food because you were an asshole.

EDIT: I just read the blog, this news story is really biased and out of context, it paints him as an asshole when what he said was:

"Can I still be nice? Always. But not at the expensive of the game's vision."

Read the blog, and please don't make any more news stories that twist words Escapist Contributers, it's wrong and it confuses people
 

Eldarion

New member
Sep 30, 2009
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Maby him being nice not working is more of a personal problem for him?

I've known several very nice managers in places where we are doing great.
 

Frank_Sinatra_

Digs Giant Robots
Dec 30, 2008
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Jaffe is just like my current boss, and guess what? We dominate all of the competition.
Jaffe shall always be my hero for proving that being a jerk can get you far in life.
 

Jonci

New member
Sep 15, 2009
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Sometimes being nice gets in the way of making command decisions. My boss can be nice sometimes and not get his point across. I'm more of an asshole at work. When I have to make a design decision, I make it on the spot and will tell a person what to do. I don't spent much time considering varying ideas because I know what needs to be done. So if I have to bust someone's balls to get work done, it will be done.
 

Alar

The Stormbringer
Dec 1, 2009
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And yet, as far as I know, no one in Blizzard treats any of their people like that. AND OH MY GOODNESS, BLIZZARD HAS A HUGE FAN-BASE AND MAKES BILLIONS OF DOLLARS A YEAR!

Yeah, being a jerk can take you far in life, but people will hate you and eventually want to plot your downfall. As soon as the people start working against you because you're an asshole, that's when you've gone too far.
 

Onyx Oblivion

Borderlands Addict. Again.
Sep 9, 2008
17,032
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*points at Valve, Blizzard, and Bungie*

Being nice is good for business and development.

Be nice to employees, and most importantly, your community.
 

Hurr Durr Derp

New member
Apr 8, 2009
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Being a jerk and giving people a stern talking to when needed are two completely different things. If you can do the second without doing the first, you're on the right track.
 

SnootyEnglishman

New member
May 26, 2009
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There's two ways of being a jerk and David Jaffe is doing it in the right way being a jerk but still being nice in the end. The wrong way is Bobby Kotick
 

Seatownstriker

New member
May 19, 2010
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There is a time and place for this. When its time to make decisions theres no time for pussy footing around. Just get it done. Not to mention timing is everything. As it has shown many times with game releases.
 

aegios187

New member
Jun 17, 2007
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Jaffe's full of shit. There are various ways of being assertive to get shit done and done well, without resorting to being an asshole. This guy swings on some sort of socially retarded pendulum. If you're fair and consistent, people will respect that.

In the various teams I've been in, the subordinates will always go out of their way to please a boss they have respect for and like, versus a hyper-demanding asshole. After a while, the whole "fear of the stick" loses its impact and causes more harm than good unless accelerated employee turnover is part of your master plan.
 

The DSM

New member
Apr 18, 2009
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Blizzard and Valve would like to disagree.

I think hes just doing this to get some publicity.

Also trating yout staff like crap does NOT help stuff get done, they will just hate you for it.
 

Gigaguy64

Special Zero Unit
Apr 22, 2009
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I agree that Bosses need to be Stern when its necessary but, you will gain a LOT more Respect and you will often get your employees to WANT to work hard for you if your nice and Considerate.

Just look at Bungie and Valve.
 

Yureina

Who are you?
May 6, 2010
7,098
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Yeah, i'm not going to agree with this at all. People yelling and swearing all the time are more likely to convince me to walk out the door and never come back more than anything else.
 

Weaver

Overcaffeinated
Apr 28, 2008
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I had a boss like this at a software company and eventually a disgruntled and overworked employee attacked him in the parking lot with a baseball bat. Can't say I felt bad for him.
 

Jikuu

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Mar 3, 2010
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I think the problem here is the concept that the only reason to be nice is getting people to like you. People liking you is a side product. Being nice is more about being diplomatic and getting things done through that method rather than intimidation. Definitely, when projects need to be completed, there isn't time to allow people to dink around, but one can firmly keep people on task without busting their eardrums.