Fly the Unfriendly Skies in the StarCraft 747
Blizzard and Korean Air have signed a deal for one of the biggest videogame advertising campaigns of all time: StarCraft 2 [http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dvideogames&field-keywords=%22starcraft+2%22&x=0&y=0]-branded 747 airliners.
Most videogame companies that want to advertise a new game will come up with a few online ads, one or two for gaming mags and maybe, if the budget is there, a television spot: Part of a cut scene, a bit of gameplay action, some narration and it's ready to go. Blizzard [http://www.blizzard.com/], however, isn't most videogame companies, so when it came time to advertise StarCraft 2 in Korea, it took a bit of a different approach and branded not just one, but two - yes, two - entire 747s.
The StarCraft jets will operate within Korea, naturally, and will also fly to North America and Europe. Blizzard said the ads are a "huge opportunity" to get the word out about StarCraft 2, while Korean Air [http://www.koreanair.com/] apparently sees them as a way to appeal to a younger generation of fliers in a country that has a powerful "thing" for StarCraft, with professional players and teams, major sponsorships and even televised competitions.
Clearly, the next logical step is to replace in-flight movies on the two planes with in-flight StarCraft tournaments. And if nobody at Korean Air has thought of that yet, consider it a freebie from your friends at The Escapist.
Source: Team Liquid [http://www.teamliquid.net/forum/viewmessage.php?topic_id=132395]
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Blizzard and Korean Air have signed a deal for one of the biggest videogame advertising campaigns of all time: StarCraft 2 [http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dvideogames&field-keywords=%22starcraft+2%22&x=0&y=0]-branded 747 airliners.
Most videogame companies that want to advertise a new game will come up with a few online ads, one or two for gaming mags and maybe, if the budget is there, a television spot: Part of a cut scene, a bit of gameplay action, some narration and it's ready to go. Blizzard [http://www.blizzard.com/], however, isn't most videogame companies, so when it came time to advertise StarCraft 2 in Korea, it took a bit of a different approach and branded not just one, but two - yes, two - entire 747s.
The StarCraft jets will operate within Korea, naturally, and will also fly to North America and Europe. Blizzard said the ads are a "huge opportunity" to get the word out about StarCraft 2, while Korean Air [http://www.koreanair.com/] apparently sees them as a way to appeal to a younger generation of fliers in a country that has a powerful "thing" for StarCraft, with professional players and teams, major sponsorships and even televised competitions.
Clearly, the next logical step is to replace in-flight movies on the two planes with in-flight StarCraft tournaments. And if nobody at Korean Air has thought of that yet, consider it a freebie from your friends at The Escapist.
Source: Team Liquid [http://www.teamliquid.net/forum/viewmessage.php?topic_id=132395]
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