Justin Bieber Brainwashing Teens to Buy Kinect

Tom Goldman

Crying on the inside.
Aug 17, 2009
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Justin Bieber Brainwashing Teens to Buy Kinect


When Justin Bieber performs in front of sold-out crowds of teenage girls, he doesn't forget to bring his Kinect.

Microsoft seems to think that Justin Bieber fans are the perfect audience for Kinect [http://www.amazon.com/Kinect-Xbox-360/dp/B002BSA298/ref=sr_1_1?ie=UTF8&s=videogames&qid=1277654722&sr=8-1]. The furry-headed teen pop star has been promoting the device during the intro to his performances.

In an apparent backstage video that was shown before Bieber began lip-syncing to auto-tuned music, we see Bieber's "crew" using Kinect to play Dance Central [http://www.amazon.com/Dance-Central-Xbox-360/dp/B002I0HBOI/ref=sr_1_1?ie=UTF8&s=videogames&qid=1277654728&sr=8-1], where Kinect reads a player's movements and translates them to an Xbox Live avatar. Bieber, obviously off doing something way cooler than playing videogames, wanders in and observes his "crew" playing the game and gets into it himself.

The Bieb-ster then annoyingly hogs the 360 from the ten other people in the room to play a game of River Rush from Kinect Adventures [http://www.amazon.com/Kinect-Adventures-Xbox-360/dp/B002I0JCG8/ref=sr_1_1?s=videogames&ie=UTF8&qid=1277655102&sr=1-1], and becomes an achievement whore while losing all of the "friends" in his "crew." This is an inside look at what occurs regularly backstage at Bieber concerts.

Mr. Bieb went on to appear in smoke and do a cover of a song laced with the chorus from The Cardigans' "Lovefool." I think we have confirmation that Microsoft is really going for a super casual audience for Kinect, because maybe I'm being ignorant, but most Justin Bieber fans probably don't own a 360 and aren't considered hardcore gamers.

Or, could this be reverse psychology and an attempt to get hardcore gamers into Justin Bieber? It's worked on me: I already bought all of his albums and have them on repeat. Any 16-year-old that uses terms like "shorty" is cool with me.

Via: Destructoid [http://www.destructoid.com/i-was-wrong-justin-bieber-kinect-selling-millions-177522.phtml]

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The Lost Big Boss

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Sep 3, 2008
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A bit low eh Microsoft?
Also Justin is a sell out. (Not that I know who he is, just any one who agrees to do shit like this is a sell out.) Oh and I feel this song is in order.

http://www.youtube.com/watch?v=1gO59rZrisQ
 

maddawg IAJI

I prefer the term "Zomguard"
Feb 12, 2009
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Well, I don't really care what he does. I'm already deadset against the Kinect.
 

Gildan Bladeborn

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Aug 11, 2009
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This is... yeah, I'd have to say that this is quite possibly the worst possible way Microsoft could advertise their product if they were trying to aim it at people like me. Loving the sarcasm in your closing sentence Tom!
 

Brotherofwill

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Jan 25, 2009
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This has got to be the best ad idea ever.

MS chances of having a success with Kinect just got a whole lot better. Poor girls that are gonna buy this. If Bieber likes it, it must be great.
 

Jonluw

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May 23, 2010
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I don't know if I should be disappointed in Microsoft for catering to that audience, or if I should acknowledge that it is probably a really smart marketing-move.
 

Sparrow

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Feb 22, 2009
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A brilliant way to promote it to its casual audience. Also a brilliant way to alienate any hardcore fans.
 

Macgyvercas

Spice & Wolf Restored!
Feb 19, 2009
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And my faith in humanity drops yet again. Current score: -3.00x10^8

Also,

FargoDog said:
How many teen girls who are Justin Bieber fans own a 360 in the first place? Very little, they mostly will all have Wiis if any console at all. I can't see them running out and getting both a 360 and Kinect.
This sums it up nicely.
 

CloggedDonkey

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Nov 4, 2009
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He, they're trying to get attention. Tell me, how often have you seen Justin Beaver (yes, I know it's Bieber, but Beaver is slang for vagina, and is there for funnier) in the last week alone? If every time you saw him he was trying to sell you on Kinect, you would probably buy it after a while, if only because you think it will shut the little twat up.
 

Heeman89

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Jul 20, 2009
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FargoDog said:
How many teen girls who are Justin Bieber fans own a 360 in the first place? Very little, they mostly will all have Wiis if any console at all. I can't see them running out and getting both a 360 and Kinect.
I see them running out and buying it, have you ever met a hardcore Bieber fan? Pretty crazy...
 
Jun 26, 2009
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FargoDog said:
How many teen girls who are Justin Bieber fans own a 360 in the first place? Very little, they mostly will all have Wiis if any console at all. I can't see them running out and getting both a 360 and Kinect.
They will now buy it... trust me.
This is a very good ad by MS.