Sony Compares PlayStation 3 to Onions

Tom Goldman

Crying on the inside.
Aug 17, 2009
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Sony Compares PlayStation 3 to Onions


The similarities between green onions and the PlayStation 3 are astounding once pointed out.

The PlayStation 3 can do a lot [http://www.amazon.com/PlayStation-3-120-GB/dp/B002I0J4VQ/ref=sr_1_1?ie=UTF8&s=videogames&qid=1280339969&sr=8-1], including playing both games and Blu-ray movies. Green onions are a delicious addition to many meals. They're so similar! That's the basic premise behind a new ad campaign for the PlayStation 3 in Japan.

The campaign may be a little lost in translation, but it's still pretty funny. Multiple Sony advertisements pit a PlayStation 3 up against a talking bundle of green onions, with the PlayStation 3 telling it how much it can do (translated by Andriasang [http://www.andriasang.com/e/blog/2010/07/28/ps3_vs_green_onion/], where more ads are available for viewing). It actually makes sense when you consider that Sony advertises the PlayStation 3 with the line "It only does everything," and green onions are widely used in cooking. I didn't say it's not still weird.

One ad has competing features of the PlayStation 3 going up against recipes that use green onions. The PlayStation 3 says how it can do 3D, and can be used as a DVR [http://www.escapistmagazine.com/news/view/99286-PlayStation-3-DVR-a-Hit-in-Japan]. Oh yeah? Well a green onion can be put into rice, soup, and even crab cakes!

No matter what you think about the ad campaign, you can't say that Sony's advertising wizards lack creativity. Strangely enough, the comparison of a PlayStation 3 to a green onion is actually more normal than the Kevin Butler [http://www.escapistmagazine.com/news/view/94287-A-Look-Back-at-Sonys-Bizarre-PS3-Advertising] of Japan?

Via: Andriasang [http://www.andriasang.com/e/blog/2010/07/28/ps3_vs_green_onion/]

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Sevre

Old Hands
Apr 6, 2009
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It's cool in a metaphysical way, if it had subtitles I'm sure it'd be quite funny. If only the West had such marketing!
 

DTWolfwood

Better than Vash!
Oct 20, 2009
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ok if a vegetable can be Kevin Butler in Japan. I give up on the human race! >.<
 

therandombear

Elite Member
Sep 28, 2009
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ZeroMachine said:
.................... So...........................

... Ogres are like PS3s?
I see what you did thar >.>

Trust the Japanese to make some odd ads...or odd stuff at all...atleast to us it's odd..I'll stop now...
 

Sebenko

New member
Dec 23, 2008
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ZeroMachine said:
.................... So...........................

... Ogres are like PS3s?
Damnit, I was thinking that the moment I saw the topic title.
 

Loonerinoes

New member
Apr 9, 2009
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ZeroMachine said:
.................... So...........................

... Ogres are like PS3s?
Exactly my first thought at reading the title.

"What...they make you cry?"
"Yes...NO!!!"
"Oh, they stink!"
"No!"
"Ohhh...you leave em out in the sun and they get all brown and crumpled."

Heh...yeah...probably not the best of comparisons for westerners. :)
 

Danallighieri

New member
Jun 3, 2010
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It'd be great to be part of the sony advertising area... just get stoned and come up with ridiculous ideas that could work in japan or wherever...