Marvel Tries to Steal VW's Thunder With New Thor Ad

[vansau]

Marvel Tries to Steal VW's Thunder With New Thor Ad

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Marvel Comics is trying to replace the Force with some lightning of its own ...

Remember <a href=http://www.escapistmagazine.com/forums/read/7.262504-Mini-Vader-Dominates-New-Volkswagen-Commercial>that brilliant Volkswagen ad starring a pint-sized Darth Vader? The one that left just about everyone who watched it wearing an idiot grin? Well, apparently Marvel Comics does, because the company just posted a new commercial for its upcoming Thor film that either plagiarizes or parodies the VW spot, depending on your perspective.

Basically, this is a retread of the VW commercial, but instead of Darth Vader and the Imperial March soundtrack, viewers get a miniature version of Thor (carrying an oversized Mjolnir) running through the house while "Ride of the Valkyries" plays in the background. The kiddie Asgardian tries to affect various objects around the house until his dad pulls up in the driveway, at which point things take a different turn from the first ad.

The ad is kinda cute, but (to me, at least) the only really good moment is at the very end of the commercial. Even then, it seems like the payoff is too little, too late. The main problem is that it's difficult to successfully pull off a satirical take on something that already had its tongue firmly in cheek. What do you think: Which version is better? The original ad, or this one?

Source: <a href=http://www.toplessrobot.com/2011/04/okay_this_is_a_lil_thor_i_approve_of.php>Topless Robot

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[Veloxe]

I loved it. I also like how the dogs name is Loki.

The ending was good, I felt it was playing it almost too straight towards the end but then...well ya.

 

[Temah]

Wow, i was looking forward to a Thor film until i saw this.

 

[mikev7.0]

I liked that one a lot better than the Vader one actually, the dog's name and the liscense plate are great touches and I love what they did with Mjolnir! The ending caught me completely off gaurd even after your warning which is what ads should do. Be memorable and hopefully clever and funny, this one does that for me. I was already excited about Thor but I admit that now I'm even more so. Thanks for the reminder! Sooooooooon....

 

[Tsaba]

I'm not going to lie, that was a pretty awesome video

 

[thiosk]

License plate A5G4RD


Nice.

 

[RA92]

Yeah, falls a little flat on its face. Especially considering this kid's acting feels a bit wooden, and how they literally rushed through the first 40 something seconds with the assumption that you've already seen the VW ad. Doesn't work as a parody, terrible in its own right, and being consistent with Marvel's nature of ripping people off.

The Loki bit was cool though.

 

[Canid117]

Awesome

that is all

 

[DocBalance]

Ugh. This just feels desperate to me. I don't think I'm gonna see Thor, even though I love the character, unless something really changes between now and then.

 

[dkyros]

Annd, thats why you don't F*** with lil Thor. Commercial was pimp as hell, was already planning on seeing the movie this is just fodder to get my gf to want to see it too. The twist ending made me thing that M Night Shamamamamaamalon might of had something to do with it until I realized "hey, I actually like this"

 

[FortheLegion]

That's hilarious!

 

[gphjr14]

They already did this with Darth Vader. Parents need to get that kid some real friends and stop messing with his mind before he torches the house next.

 

[emeraldrafael]

Hehe, funny. I like this one, more then the vadar one. just cause there's the explosion at the end/

 

[maddawg IAJI]

The original ad was better, but this one had its laughs. I loved how the dog's name was Loki.

 

[Chaoswin1]

I like this one it's pretty cool but it tries too hard to parody the vader one. Still enjoyed the explosion and the little easter eggs throughout the whole thing.

 

[duchaked]

ah it's alright, but yes the ending was a surprise and was totally great haha

 

[The_root_of_all_evil]

Looks like his Dad was Thor about losing his car.

[sub]Thank yew. I'll be here all week. Try the ambrosia.[/sub]

 

[Grey_Gore]

Is that a Stark Industries coffee mug at 0:23? :O

Edit: Also check out the Thor action figure at 0:15. Gotta love all the little references they've put in this.