I don't buy it. So games have cues as to how a player plays them (some games have terrible triggers: COD4) and not everyone can just play one. Great, so what?
There is a reason being cinematic is good, and the article fails to realize this, GAMES ARE VISUAL! So why therefore, is it wrong to have emphasis on them flowing visually? The article rants on, but does not make that many concrete arguments in it.
And also, why must we even have these categorization? A game can be cinematic, fully interactive, and whatever it is the article wants them to be. If you guys haven't noticed, games incorporate more than one artistic aspect to them. There is interaction, visual art, sound, music and an array of writing in them. We can have all of these at once.