THQ Reorganizes Into Three Divisions
THQ [http://www.thq.com] has announced that it is reorganizing into three separate business units which will allow it to more effectively focus on the development of core, casual and online games.
THQ executive Danny Bilson has been promoted to head the Core Games division, while Doug Clemmer will assume responsibility for Kids, Family and Casual Games and Steve Dauterman will handle Online Games. All three will report directly to THQ CEO Brian Farrell. "The new structure specifically aligns our primary business units with our product strategy, enabling each team to focus on planning and execution in highly defined product areas with full profit and loss responsibility," Farrell said. "I look forward to working directly with Danny, Doug, Steve and Ian [Curran, vice president of global publishing] to execute on our focused strategic plan."
While this may not be the most exciting news you read all day, particularly on a day in which id Software is Pixar [http://www.escapistmagazine.com/news/view/92641-ZeniMax-Media-Acquires-id-Software], a deal which may not have produced games of great quality but was nonetheless very lucrative.
Farrell predicted in early May that THQ would turn things around in 2010 after it was reported that the company had cutting the development of core titles [http://www.escapistmagazine.com/news/view/91553-THQ-Loses-430-Million-Says-Core-Game-Development-is-Hard] in order to focus on the casual and online markets instead.
Among the core games THQ has in the pipeline this year are Warhammer 40,000: Space Marine [http://www.darksidersvideogame.com/] are scheduled to launch in 2010. While it's not necessarily a top-to-bottom lineup of world-beaters, Bilson expressed confidence that the new structure would help rejuvenate THQ's core business. "By managing core games as a comprehensive business unit, my team can leverage our creative, development and marketing talents to deliver hit titles that resonate with our discriminating audience," he said.
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THQ [http://www.thq.com] has announced that it is reorganizing into three separate business units which will allow it to more effectively focus on the development of core, casual and online games.
THQ executive Danny Bilson has been promoted to head the Core Games division, while Doug Clemmer will assume responsibility for Kids, Family and Casual Games and Steve Dauterman will handle Online Games. All three will report directly to THQ CEO Brian Farrell. "The new structure specifically aligns our primary business units with our product strategy, enabling each team to focus on planning and execution in highly defined product areas with full profit and loss responsibility," Farrell said. "I look forward to working directly with Danny, Doug, Steve and Ian [Curran, vice president of global publishing] to execute on our focused strategic plan."
While this may not be the most exciting news you read all day, particularly on a day in which id Software is Pixar [http://www.escapistmagazine.com/news/view/92641-ZeniMax-Media-Acquires-id-Software], a deal which may not have produced games of great quality but was nonetheless very lucrative.
Farrell predicted in early May that THQ would turn things around in 2010 after it was reported that the company had cutting the development of core titles [http://www.escapistmagazine.com/news/view/91553-THQ-Loses-430-Million-Says-Core-Game-Development-is-Hard] in order to focus on the casual and online markets instead.
Among the core games THQ has in the pipeline this year are Warhammer 40,000: Space Marine [http://www.darksidersvideogame.com/] are scheduled to launch in 2010. While it's not necessarily a top-to-bottom lineup of world-beaters, Bilson expressed confidence that the new structure would help rejuvenate THQ's core business. "By managing core games as a comprehensive business unit, my team can leverage our creative, development and marketing talents to deliver hit titles that resonate with our discriminating audience," he said.
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