I was one of many people who were on the forums for the Climax version of Warhammer Online. It kept the dark gritty nature of what Warhammer actually is. Then they screwed the pooch so badly it's still in the toilet now crying itself to sleep.
Mythic for me both rescued Warhammer Online and destroyed it in one fell swoop. Firstly the existing community was left to exist in several affiliated forums rather than being grabbed together and drawn into an official forum. Next they made the game look just a little too light and happy (now I understand the limits put on how dark and gritty things can be before it becomes an 18 only release and the profit factor involved in having a kid friendly game etc but it wasn't dark and gritty enough for me [thats right my opinion I may be talking out of my ass but thats my ass and I'll talk out of it if I want to
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To add to their list of reasons why I never even bought the game they created a back story that to me made as much sense as Memento and Fight Clubs head messing moments added together.
Their worst crime was to release it before Liche King when it just simply wasn't ready, a work colleague had talked to me at length about how much WoW ruled and I spoke back about Warhammer when he learned of a MMORPG for it he went ahead and pre-ordered it. One week after release(he took time off to play it into the ground) I asked him how it was, by clocking out he'd just about finished telling me all the things he hadn't liked about the game and how he'd gone on to spend 5 of the 7 days playing WoW again.
When a game is so buggy and broken that it forces a hardcore MMORPG fan who was excited at the prospect of a new and interesting MMORPG finds it so frustrating with technical issues that after 2 days he's back on the old one then it had no chance of succeding especially when Liche King was released only 2 months later adding new content to a stable and well polished MMORPG.
Mythic, maybe EA pushed them to release the game. Maybe they thought it needed a bit more spit and polish to work out the technical issues. Whatever the circumstances the result was the same suicide by premature release.