Google Engineer Calls Google+ a "Knee-Jerk Reaction"

Andy Chalk

One Flag, One Fleet, One Cat
Nov 12, 2002
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Google Engineer Calls Google+ a "Knee-Jerk Reaction"


A Google engineer called Google+ a "knee-jerk reaction" in a long-winded rant that he accidentally made public, but that's okay - Google says it can stay up for everyone to read.

If Steve Yegge worked for any other company, his continuing employment prospects might be looking pretty dim right now. Yegge, you see, wrote a very long yet entertaining and informative rant about the failings of Google and Google+ entitled "Stevey's Google Platforms Rant," intended to be an internal post for the folks at the office. But thanks to the lateness of the hour and, amusingly, his own inexperience with Google+, he ended up making it public, for all the world to see.

It was what you might call a powerfully honest message. Following an interesting look at the nature of Amazon under the leadership of Jeff Bezos, Yegge turned his attention to Google and specifically Google+. "Google+ is a prime example of our complete failure to understand platforms from the very highest levels of executive leadership (hi Larry, Sergey, Eric, Vic, howdy howdy) down to the very lowest leaf workers," he wrote. "We all don't get it. The Golden Rule of platforms is that you Eat Your Own Dogfood. The Google+ platform is a pathetic afterthought."

"Google+ is a knee-jerk reaction, a study in short-term thinking, predicated on the incorrect notion that Facebook is successful because they built a great product," he continued a little further on. "Our Google+ team took a look at the aftermarket and said, 'Gosh, it looks like we need some games. Let's go contract someone to, um, write some games for us.' Do you begin to see how incredibly wrong that thinking is now? The problem is that we are trying to predict what people want and deliver it for them."

There's a lot more to it than that [at one point he refers to Google+ as "a terrible venue" for blogging] and it never becomes nasty in any way, but there's no denying that the honesty contained therein is very much of the brutal sort, which is probably why it was never meant for public consumption. And although Yegge eventually deleted the message, he said that was entirely his call, not Google's.

"I contacted our internal PR folks and asked what to do, and they were also nice and supportive. But they didn't want me to think that they were even hinting at censoring me -- they went out of their way to help me understand that we're an opinionated company, and not one of the kinds of companies that censors their employees," he wrote in a follow-up [https://plus.google.com/110981030061712822816/posts]. "So I made the call myself and deleted it."

Of course, this being the internet, the post is still readily available from numerous other sources, such as right here [https://plus.google.com/112678702228711889851/posts/eVeouesvaVX]. In spite of that, Yegge also made it clear that he's not worried about any possible repercussions arising from this little kerfuffle. "The company is super open internally, and as I said several times in my post, they really try hard to do everything right," he added. "That includes being open to strongly differing opinions, and that has certainly not been true at every company I've worked at."

Lucky for him, I'd say - and lucky for us, too, if his message sinks in.


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Zhukov

The Laughing Arsehole
Dec 29, 2009
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Blimey.

Y'know, it's kind of a shame that companies aren't this honest as a matter of course. Obviously they wouldn't regard such a notion as being in their best interests, but, funny thing, after reading this I don't feel any less inclined to use Google's various services.

Heh. Anyway, "super open" or not, I bet someone has been copping a few dirty looks in the office lately.
 

Avatar Roku

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Zhukov said:
Blimey.

Y'know, it's kind of a shame that companies aren't this honest as a matter of course. Obviously they wouldn't regard such a notion as being in their best interests, but, funny thing, after reading this I don't feel any less inclined to use Google's various services.
Same here. In fact, if it weren't for the fact that I barely even use Facebook, I would sign up for Google+ after reading this. I like an honest company, even if they didn't mean to be.
 

Torrasque

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Aug 6, 2010
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"Uhhhh PR guys? I accidentally made our company look kind of bad =|"
'SHUT UP AND ROLL WITH IT. THIS IS SUCH GREAT PR!'
"How... I don't... I guess... ?"
 

lacktheknack

Je suis joined jewels.
Jan 19, 2009
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Torrasque said:
"Uhhhh PR guys? I accidentally made our company look kind of bad =|"
'SHUT UP AND ROLL WITH IT. THIS IS SUCH GREAT PR!'
"How... I don't... I guess... ?"
There's no such thing as bad PR. The more people talk about Google+, even its failings, the more people hear about it and are tempted to log in to see what it's all about.

Anyways, Google is looking increasingly awesome as time goes on.
 

Fappy

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Jan 4, 2010
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I forgot Google+ existed until this story... XP
 

kogane

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Apr 11, 2009
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I wonder if they did this to show that they really aren't like Facebook. Either way, it certainly worked on me.

Al Imoney's comment makes me wish we could also report Facebook comments, but alas.
 

Torrasque

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lacktheknack said:
Torrasque said:
"Uhhhh PR guys? I accidentally made our company look kind of bad =|"
'SHUT UP AND ROLL WITH IT. THIS IS SUCH GREAT PR!'
"How... I don't... I guess... ?"
There's no such thing as bad PR. The more people talk about Google+, even its failings, the more people hear about it and are tempted to log in to see what it's all about.

Anyways, Google is looking increasingly awesome as time goes on.
Exactly. Add the whole "we won't tell you to take your comment down, so people will see we are an awesome company that doesn't shit on it's employees" and you get amazing PR you can't even buy.
 

RA92

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Jan 1, 2011
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Torrasque said:
"Uhhhh PR guys? I accidentally made our company look kind of bad =|"
'SHUT UP AND ROLL WITH IT. THIS IS SUCH GREAT PR!'
"How... I don't... I guess... ?"
We must go deeper.

Edit: Holy shit! I just went to Google+ to read that post! That's so pure ninja advertisement!
 

kebab4you

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Jan 3, 2010
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Feels like google played puppeteer[footnote]Think I used the wrong word, correct me would you please[/footnote] with this guy. Tricked him into deleting the message himself as to send a message that google is a nice and decent work place(haven't worked there myself but that´s the vibe I get from this article).
 

Epona

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Jun 24, 2011
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lacktheknack said:
Torrasque said:
"Uhhhh PR guys? I accidentally made our company look kind of bad =|"
'SHUT UP AND ROLL WITH IT. THIS IS SUCH GREAT PR!'
"How... I don't... I guess... ?"
There's no such thing as bad PR.
Sure there is, if Google + was secretly encouraging child porn and it came out in an supposedly internal memo, wouldn't that be bad PR?
 

Esotera

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May 5, 2011
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Google Buzz was a knee-jerk reaction if anything...Google+ is actually pretty decent, and is gaining users pretty quickly. They just need to sort the chat out. Why can no social networking site ever have an easy IM service?
 

viranimus

Thread killer
Nov 20, 2009
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Hrm... a worker at one shit company complaining about his prior shit company with only slight complaints about his current company.

Yeah... thats about the most boring thing I think I have ever read on the internet. Seriously.

The guy is right though. Google really has no place trying to invade social networking. Its illogical and its unneeded. It would be like apple trying to enter the home console marke....BAH!
 

esperandote

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Feb 25, 2009
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tl:dr

Google's products are less good than Amazon's, Microsoft's, Apple's and Facebook because they don't design them as third party accesible plataforms.

----

Google PR guy#1 "Yegge screwed it up, lets fire his ass!"
Google PR guy#2 "Wait, I have an idea to make us look good" *evillaugh*
 

The Virgo

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Jul 21, 2011
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The whole "Google is being nice and supportive" thing could be a bunch of baloney (A nice wonderful facade for the outside world to see while, inside the halls of Google, that guy's getting one hell of a reprimand), but I have to agree that this guy is being honest. There is really nothing going for Google+. It's bland, unintuitive and just ... I don't know. Ugly.

blakfayt said:
I'm tempted to joing google+ because I use Chrome, Google is my home page, and I generally hate Facebook.
It's your life and, therefore, your decision, but I, personally, would recommend you stay away from Google+.

A friend from YouTube invited me to join. We are both kind of old fashioned and preferred communicating via YouTube PMs, but he decided that he would join G+. Much like you, I despise Facebook (I had a really bad experience using it. (I didn't get trolled, or get stalked or have important info hacked, of course, nothing serious like that.) However, I figured that maybe it was just Facebook and G+ would be different.

Right away I should have known something was wrong when the tours of G+ never actually really showed what it would look like. Then, when I was finally able to join, I looked around trying to find where the main page was ... and then it hit me ... I WAS ON THE MAIN PAGE!

It's bland, ugly and just ... I wouldn't really bother with it. Hell, I probably haven't checked it in the past three days. <:-/