Rovio Launches Angry Birds Cartoon

Marshall Honorof

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Rovio Launches Angry Birds Cartoon


Rovio is preparing to bring the cast of its hit bird-flinging simulation into a weekly animated show, because apparently dominating just one kind of media isn't enough.

Sometimes it pays to wonder whether the gamers of the future will look back at Angry Birds as a passing craze, or as the beginning of the mighty Rovio dynasty: a benevolent, absolute monarchy that demands a yearly tribute of avians to be hurled into nearby walls. After topping feature film [http://www.escapistmagazine.com/news/view/115890-Angry-Birds-Fly-Into-Space] arrives, Rovio will release a weekly animated series on a plethora of platforms, set to debut later this year.

"It's a great way for us to connect with our existing fans, to give them more and keep them engaged," says Nick Dorra, head of animation at Rovio. "But it's also important for acquiring new fans because not everyone might want to play the game or is not able to play the game." The Finnish studio currently has 52 short episodes planned, and intends to broadcast them on "all possible platforms." This will most likely include the usual suspects of app stores and video services, but with such a catholic goal, regular old broadcast television is not out of the question. Dorra also hopes that expanding Angry Birds into a transmedia franchise will help flesh out some of the story and personalities behind the birds and pigs themselves. "[Angry Birds] will, in the future, be less and less about the slingshot and more about the characters and their adventures and all different kinds of games in different forms." It won't hurt, of course, that the games' cast of characters happens to be very, very marketable.

Love it or hate it, Angry Birds looks like it's going to get bigger before it subsides. With a brand new game just released, all sorts of new media on the way, and its very own theme park [http://www.escapistmagazine.com/news/view/116126-Angry-Birds-Theme-Park-Takes-Flight] in the works, perhaps the antagonistic pigs in the next game will sit atop large piles of cash instead of wooden beams.

Source: BBC [http://www.bbc.co.uk/newsbeat/17581833]

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Zhukov

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Dec 29, 2009
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And thus, gentlemen, we bear witness to the beginning of the end...
 

Fiz_The_Toaster

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Seriously?

This needs to be a cartoon as well as a movie?

Fuck me.
 

The Thinker

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*Checks date.*

Hmm... are you sure this wasn't posted a day late?

I mean, the head of Rovio's animation is named Nick Dorra.
 

Robert632

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May 11, 2009
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Why do they need personalities? It's... not necessary.And how could they possibly need to flesh out the story? Do the pigs have some sort of sympathetic reason to steal the eggs?
 

Kmadden2004

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In other news today: I died a little inside.

Seriously, a Bioshock movie gets torpedoed, and yet this still happens!!?
 

Waaghpowa

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Apr 13, 2010
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I await they day the milk this thing to the point where the teats have become shriveled and blackened stalactites and it all dies, taking Rovio with it.
 

KeyMaster45

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Jun 16, 2008
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While the game has kept my thumbs busy in a variety of situations (the airport, the crapper, the emergency room) I think they might be stretching it a bit. I could see a series of shorts with some Spy vs Spy type antics being good, but a feature film and a tv series? I get the feeling Rovio is about to experience their own Star Wars Christmas special.
 

Rad Party God

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Feb 23, 2010
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Well, at least it couldn't be any worse than the Donkey Kong Country cartoon... right?... right!??.

 

Therumancer

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Nov 28, 2007
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They did cartoons off of Super Mario Brothers, Donkey Kong (more than once), Pac Man, Pitfall Harry, Zelda, and the trademark Nintendo franchises (Captain N: The Game Master), Street Fighter, Mortal Kombat, and Wing Commander to name a few off the top of my head.

This neither shocks or amazes me, as we already live in a world that saw the "Saturday Supercade" come and go.

How this will be remembered largely depends on how decent the cartoon is. It might be an utterly embarassing footnote, or something that becomes tomorrow's fondly remembered childhood experience for "Generation Y".

Basically the surprising fan base for things like say "Captain N" shows what this could potentially turn into, though given the source material I expect it to be more like the "Pac Man" animated series.

Of course there is no accounting for taste, I was once shocked to learn that the old Nickelodean game show "Secrets Of The Lost Temple" still has a cult following, people trading tapes of it to keep it alive, and what seemed to be creepy stalkers interested in the kids who competed and analyzng their relative performance. Not to mention somehow still idolizing this guy "Kirk Fog" who was the host.... I won't get into how I discovered this. :)
 

iseeyouthere

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I dunno... I wouldn't mind seeing more Angry Birds cartoons.
Seeing what they have done so far:

http://www.youtube.com/watch?v=Tjl9tg9smgc
 

repeating integers

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iseeyouthere said:
I dunno... I wouldn't mind seeing more Angry Birds cartoons.
Seeing what they have done so far:

http://www.youtube.com/watch?v=Tjl9tg9smgc
That was quite cute actually. Who knows, this could be great.