ESA Responds to 'Truth in Video Game Rating Act'
ESA President Douglas Lowenstein has replied to the recently announced 'Truth in Video Game Rating Act' which would require the ESRB to play to entire games before applying a rating.
GameDaily BIZ contacted Entertainment Software Association President Doug Lowenstein for comment about the latest bill [http://www.escapistmagazine.com/forums/read/7.33744] to hit congress. He does not feel that the current proposal would serve families, saying that, "For example, the proposal that every video game be played through in its entirety before a rating is issued means that the only people rating games will be professional gamers with the skills necessary to play through games that can take more than 100 hours and who are not likely to be representative of the mainstream American parent.
"According to a Kaiser Family Foundation survey, parents said that among all entertainment rating systems (TV, movies, music and games), the ESRB ratings are the most useful. It is not broken. Neither is it perfect and we are always exploring ways to ensure it retains the respect it has earned from American families."
The survey [http://www.kff.org/entmedia/3278-index.cfm] Mr.Lowenstein references was published in 2002, here are the findings of the survey at the time.
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ESA President Douglas Lowenstein has replied to the recently announced 'Truth in Video Game Rating Act' which would require the ESRB to play to entire games before applying a rating.
GameDaily BIZ contacted Entertainment Software Association President Doug Lowenstein for comment about the latest bill [http://www.escapistmagazine.com/forums/read/7.33744] to hit congress. He does not feel that the current proposal would serve families, saying that, "For example, the proposal that every video game be played through in its entirety before a rating is issued means that the only people rating games will be professional gamers with the skills necessary to play through games that can take more than 100 hours and who are not likely to be representative of the mainstream American parent.
"According to a Kaiser Family Foundation survey, parents said that among all entertainment rating systems (TV, movies, music and games), the ESRB ratings are the most useful. It is not broken. Neither is it perfect and we are always exploring ways to ensure it retains the respect it has earned from American families."
The survey [http://www.kff.org/entmedia/3278-index.cfm] Mr.Lowenstein references was published in 2002, here are the findings of the survey at the time.
No specific mention could be found of the survey claiming the ESRB's system was the "most useful" of the bunch.
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