British Tabloid Confuses Deus Ex Company For Real-World Firm

[Andy Chalk]

British Tabloid Confuses Deus Ex Company For Real-World Firm

Sarif Industries, the fictional firm at the center of Deus Ex: Human Revolution, has been cited by The Sun as one of the leading innovators in the field of cybernetic implant technology.

Notorious U.K. tabloid The Sun may not be the most journalistically rigorous publication on the planet, but even though occasional missteps are nothing new for the paper I can't help but have a little fun with this one. A recent article in the print edition of the tabloid took a quick look at a number of emerging technologies, including cybernetic implants, but things got a bit out of hand when the author whipped up a brief history of the industry's high points.

"These have been in use since 2009 when Carol Kasyjanski of New York became the first recipient of a pacemaker that allows her doctor to monitor her cardiac activity online," the article states. "A year later, Canadian moviemaker Rob Spence replaced his glass eye with a camera that films and broadcasts moments from his life. And U.S. firm Sarif Industries has developed an eyeball implant."

The article includes a picture of a "cybernetic eyeball," complete with Sarif Industries logo, which looks very cool - and, of course, does not exist beyond the confines of a videogame. I'm not sure how much that will actually bother anyone at The Sun, but it's good for a laugh. And you have to admit, the Sarif Industries website is pretty convincing [http://www.sarifindustries.com/en/#/augmentations/vision/] - at least until the Lazarus pirate broadcast kicks in.

via: Huffington Post [http://www.huffingtonpost.co.uk/2013/10/16/sarif-industries-the-sun_n_4108549.html]


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[Stabby Joe]

I don't know anyone here that takes the Sun seriously. At best I've seen it as waiting room reading material. I really hope the original writer did this on purpose wondering if the editors/upper management would notice.

 

[Daystar Clarion]

The only thing worse than The Sun, are the people who still read The Sun, as in, those who consider it a legitimate news source, not a point of hilarity.

Seriously, I feel dumber just by touching one.

 

[Rad Party God]

I heard there's a new pharmaceutical company named Umbrella that's making great strides in medicinal progress and it's pretty popular in Racoon City, US. I hear it's particularly lovely this time of the year.

 

[Daystar Clarion]

The only thing worse than The Sun, are the people who still read The Sun, as in, those who consider it a legitimate new source, not a point of hilarity.

Seriously, I feel dumber just by touching one.

I've read that they're equivalent to Fox News, is there any truth to that?

Well it's owned by Rupert Murdoch, who also owns Fox News, so that should explain that.

 

[The Artificially Prolonged]

HAHAHAHAHAHAHAAHAHAHAHA! British journalistic research at its finest eh Newscorp.

Perhaps The Sun heard about those hacking implants and wanted in on them

 

[Teoes]

Seriously, they chose the eye implant as cooler than the head-mounted sunglasses or retractable wrist blades? The Sun obviously doesn't know shit.

 

[CriticalMiss]

The Sun isn't exactly bothered with facts, they just 'report' things that will sell copies. I wouldn't be suprised if their writers have a competition to see who can get the most outlandish thing past the editors.

 

[ScrabbitRabbit]

The only thing worse than The Sun, are the people who still read The Sun, as in, those who consider it a legitimate new source, not a point of hilarity.

Seriously, I feel dumber just by touching one.

I've read that they're equivalent to Fox News, is there any truth to that?

Nah, that's the Daily Mail. The Sun is more like if Playboy tried to pretend it was a newspaper.

 

[Elementary - Dear Watson]

The only thing worse than The Sun, are the people who still read The Sun, as in, those who consider it a legitimate new source, not a point of hilarity.

Seriously, I feel dumber just by touching one.

The sun is hilarious... But it's the Daily Hate that takes the biscuit... They once printed an article which was a rewrite of a Cracked article and stole all the research...

 

[Battenberg]

It's crap like this that makes me genuinely wonder who actually buys The Sun any more...

 

[Andy Shandy]

The Sun keeping up that high level of journalism that they are known around the country for. Only matched by Daily Mail in their utter devotion to bringing you the best.

 

[Daystar Clarion]

The only thing worse than The Sun, are the people who still read The Sun, as in, those who consider it a legitimate new source, not a point of hilarity.

Seriously, I feel dumber just by touching one.

The sun is hilarious... But it's the Daily Hate that takes the biscuit... They once printed an article which was a rewrite of a Cracked article and stole all the research...

Oh yeah, definitely.

The Sun is stupidly incompetent.

The Daily Fail is hate-spewing bile of the worst kind.

 

[Malbourne]

I'm really curious about how they get their news now. Do they take requests from interns or something? Well, whatever The Sun does, just...keep on shining! And make people blind when they look directly at you!

 

[Angelous Wang]

It's crap like this that makes me genuinely wonder who actually buys The Sun any more...

Teenagers to young to buy porn who live in bad internet locations? But then again the Daily Star has even more boobs than the Sun ...

To be honest it's 40-60 year old men, those ones that don't use the internet and are sill stuck pretty backwardly. The kind of men that still use the term ass-bandit to describe gay man.

 

[Skeleon]

Well, it's The Sun. Its worthlessness is known beyond the UK's borders. Reality in their reporting is optional.

 

[Ed130 The Vanguard]

I don't know anyone here that takes the Sun seriously. At best I've seen it as waiting room reading material. I really hope the original writer did this on purpose wondering if the editors/upper management would notice.

Calling it waiting room material is an insult to waiting room material.

Too bad David Sarif and his company don't exist, he's one of the few cyberpunk bosses who are actually decent human beings instead of the 'I WILL RULE THE WORLD!' arseholes who always try to double-cross you.

 

[Angelous Wang]

Too bad David Sarif and his company don't exist, he's one of the few cyberpunk bosses who are actually decent human beings instead of the 'I WILL RULE THE WORLD!' arseholes who always try to double-cross you.

Did you miss the part where he has the doctors cut off Adam's non-damaged limbs as well as the damaged ones (through a legal loophole) in order to have more of Adam's tissue to study? Probably unnecessarily replaced a few organs and such too.

 

[Formica Archonis]

Guys! Guys! Remember that conspiracy-theorist character Sarif's voice actor Stephen Shellen played years back? In that video that someone repurposed into a fake Deus Ex sequel teaser?

What do you think the odds are we could get the Sun to run an article "Sarif Industries CEO goes insane, releases crazed videos on Youtube?"