Square Enix's Final Fantasy XIV Saves Its Profit Margin
Losses? Never! We're in profit country now, my friend.
Square Enix, whose financial outlook up to now has been bleak [http://www.escapistmagazine.com/news/view/121907-Console-Troubles-Wreck-Square-Enixs-Profits], revised its financial predictions after a much better than expected quarter. Where previously it had expected a loss of ¥2 billion, it's now looking forward to a profit of ¥4.7 billion ($47.6 million), and while "uncertainties in the second half of the fiscal year" cause Square Enix to tread cautiously, nevertheless it's good news for a company that, up to now, was looking financially unsteady.
It's thanks in no small part to the success of Final Fantasy XIV: A Realm Reborn, its MMORPG for PC, current and next generation PlayStation consoles. The game did so well definitely come true [http://www.escapistmagazine.com/news/view/127242-Final-Fantasy-XIV-Digital-Sales-Halt-Servers-Melting-Under-Strain].
It also helps that console sales in North America - the factor Square previously blamed for its financial failures - seem to have been doing better than expected, and company-wide cost cutting efforts are bearing fruit. But all that said, the more than 1.5 million Final Fantasy player base - and the subscription fees that each one of them contributes - did more than save a realm; they might have saved the company too.
Source: Square Enix [http://www.hd.square-enix.com/eng/news/pdf/131105.pdf]
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Losses? Never! We're in profit country now, my friend.
Square Enix, whose financial outlook up to now has been bleak [http://www.escapistmagazine.com/news/view/121907-Console-Troubles-Wreck-Square-Enixs-Profits], revised its financial predictions after a much better than expected quarter. Where previously it had expected a loss of ¥2 billion, it's now looking forward to a profit of ¥4.7 billion ($47.6 million), and while "uncertainties in the second half of the fiscal year" cause Square Enix to tread cautiously, nevertheless it's good news for a company that, up to now, was looking financially unsteady.
It's thanks in no small part to the success of Final Fantasy XIV: A Realm Reborn, its MMORPG for PC, current and next generation PlayStation consoles. The game did so well definitely come true [http://www.escapistmagazine.com/news/view/127242-Final-Fantasy-XIV-Digital-Sales-Halt-Servers-Melting-Under-Strain].
It also helps that console sales in North America - the factor Square previously blamed for its financial failures - seem to have been doing better than expected, and company-wide cost cutting efforts are bearing fruit. But all that said, the more than 1.5 million Final Fantasy player base - and the subscription fees that each one of them contributes - did more than save a realm; they might have saved the company too.
Source: Square Enix [http://www.hd.square-enix.com/eng/news/pdf/131105.pdf]
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