Huh. Can't speak for the idea behind this game particularly, but I like that they're trying something different.
What bugs me most about MMO's is how they've settled on a set of mechanics (which I'm not especially fond of), and beyond that are so similar that the different ones often amount to little more than reskins of the same thing.
Also, the lack of consequence to anything.
That bugs me.
Oh, you beat the super-evil end boss threatening all of creation?
Yeah, we did that last week.
I get why that happens, but in some ways it kind of sucks all the life out of the world when you're playing with hundreds of others, all of which are experiencing essentially the same thing you are.
That just makes it 'a game where there are other people sometimes', rather than what an MMO has the potential to be 'A shared, virtual world with rules different to reality'.
I guess it would take a lot of courage to really commit to that path though.
Treating the virtual world with enough respect to take it seriously as a world in it's own right, rather than a set of pre-scripted adventures with no real consequence for anyone taking part in the world...