AT&T Says Gaming is Not a "Core Broadband Service"

Andy Chalk

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Nov 12, 2002
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AT&T Says Gaming is Not a "Core Broadband Service"


U.S. telecom giant AT&T [http://www.att.com/] says that gaming is not a "core broadband service," describing it, along with streaming video and real-time voice, as "aspirational" services instead.

AT&T made the comment in response to a call from the FCC for input from the public on defining the term "broadband," part of its effort to draft a "national broadband plan" that will be submitted to Congress in February to help determine how to expand the accessibility and performance of high-speed internet service across the U.S. MSNBC [http://www.msnbc.msn.com/id/32500603/ns/technology_and_science-tech_and_gadgets/] says broadband internet in the U.S. lags behind many European and Asian nations; a 2008 study by the OECD ranked the U.S. 19th in the world with an "advertised [broadband] rate" of 9.6 mbps, compared to the top three nations of Japan (92.8 mbps), Korea (80.8 mbps) and France (51 mbps).

But while the U.S. government and telecommunications industry may be looking at ways to improve the experience, don't expect gaming to be at the forefront of that effort. In its submission to the FCC, AT&T wrote, "There are a host of aspirational broadband services that are beginning to emerge in this country, as well as myriad sophisticated applications involving streaming video, real-time voice, and the like."

"But for Americans who today have no terrestrial broadband service at all, the pressing concern is not the ability to engage in real-time, two-way gaming, but obtaining meaningful access to the internet's resources and to reliable email communications and other basic tools that most of the country has come to expect as a given. Fulfilling that need is the appropriate national priority at this time."

Predictably, those comments raised the ire of the Entertainment Software Association [http://www.theesa.com/], which responded with a statement from Senior Vice President and General Counsel Kenneth Doroshow. "Online video games are a meaningful part of our participative culture. They remove geographic barriers, connecting people from across the country and around the world," he said. "They teach cooperation, cultivate leadership skills, and empower users to express their creativity. Increasingly, games are used for training purposes and to educate students about complex social issues. Entertaining does not mean trivial."

I'm of two minds on this. On one hand, I can see the point AT&T is making: It's hard to envision a TF2 [http://www.teamfortress.com/] all-nighter as a priority when compared to matters of real, practical value. But speaking as someone who wandered the dial-up desert for years before finally (and relatively recently) getting some modicum of broadband, gaming and other "aspirational" services are the priority for many people because they're the things dial-up users are actually excluded from. Chat, email and web surfing are all available over phone lines; it's the things AT&T seems to want to exclude from the definition of broadband that are precisely what those users are missing out on.

Interesting in leaping into the fray yourself? More information about the debate and how to participate is available at broadband.gov [http://www.broadband.gov/].

Source: GamePolitics [http://gamepolitics.com/2009/09/15/atampt-gaming-not-core-broadband-service]


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Jamash

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Jun 25, 2008
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While I agree that gaming isn't a necessity, it's more of a luxury, it's a shame that a lot of game's developers have taken the stance in which the assume that all their customers have access to super fast broadband.

It's already evident with Blizzard's decision to replace LAN with Battlenet, and with the emergence of OnLive and to a lesser extent Steam (who apparently don't see a problem with requiring store bought games to be activated via the internet, or with offering weekend free trials for full games which cripple their network and leave a lot of consumers frustrated by slow download speeds or the inability to connect and patch their games before being able to play them).

Hopefully this official declaration will make developers realise that not everyone will have access to the kind of broadband speeds that they have at their offices (probably some super-duper industrial T1 business package), and make them think twice about abandoning the 'average Joe' customer who only has dial up and prefers the more traditional way of gaming, hard copies which aren't reliant on an internet connection.

Of course, I also suspect that if it were possible to actually monitor exactly what people were doing on their 'core broadband' service, we would find out that a large proportion is probably a lot more trivial than 'aspirational' gaming, like meaningless e-mails and pointless up to the minute Twittering, activities which don't necessarily have to be done over the internet.
 

lawdjayee

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Dec 13, 2007
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Presumably one can read this as merely a reflection of AT&T's sales strategy? That is they expect more revenue growth would occur from making relatively crappy broadband more widely available than would result from higher-quality broadband service...
 

Anton P. Nym

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Sep 18, 2007
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Okay, I can understand making a priority out of durable mail servers and decent web infrastructure... but these really aren't the reasons consumers get broadband access. Email and web access are doable by dial-up; that's how I got on for years. You don't need high-speed Internet connections for Wikipedia and AIM.

You do need low-latency connections for gaming, though. And for audio and video streaming for that matter.

If AT&T truly thinks that gaming is not a core broadband service they should save themselves a fortune in infrastructure and stick with 128kbaud... but if they did so their customers (who do see music streaming and gaming and VOIP and YouTube as core Internet applications) would very quickly let them know if they tried.

-- Steve
 

Kojiro ftt

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lawdjayee said:
Presumably one can read this as merely a reflection of AT&T's sales strategy? That is they expect more revenue growth would occur from making relatively crappy broadband more widely available than would result from higher-quality broadband service...
Exactly what I was thinking. This is simply a business decision. Which is fine, they are a business after all. They know that if the FCC comes out and says "broadband must support X, Y, and Z" then AT&T has to spend a ton of money to upgrade existing systems and will have a hard time justifying price hikes to it's customers. But reaching new customers, possibly through gov't subsidiaries, has AT&T starry-eyed with potential profit.
 

shial

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Jan 5, 2009
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Broadband itself used to be aspirational too. Don't plan for what you have, thats purely reactionary, you need to plan for the future instead.

Today's aspirations are tomorrow's drivers.
 

cleverlymadeup

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Mar 7, 2008
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they just don't want to spend the money into upgrading their crappy network. american broadband is crappy and that's being complimentary. they really are unwilling to invest the money they need to in order to give their customers good service.

i'm at least glad i live in a country that the companies take keeping their network up to speed serious business
 

Chrissyluky

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Jul 3, 2009
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Jamash said:
While I agree that gaming isn't a necessity, it's more of a luxury, it's a shame that a lot of game's developers have taken the stance in which the assume that all their customers have access to super fast broadband.

It's already evident with Blizzard's decision to replace LAN with Battlenet, and with the emergence of OnLive and to a lesser extent Steam (who apparently don't see a problem with requiring store bought games to be activated via the internet, or with offering weekend free trials for full games which cripple their network and leave a lot of consumers frustrated by slow download speeds or the inability to connect and patch their games before being able to play them).

Hopefully this official declaration will make developers realise that not everyone will have access to the kind of broadband speeds that they have at their offices (probably some super-duper industrial T1 business package), and make them think twice about abandoning the 'average Joe' customer who only has dial up and prefers the more traditional way of gaming, hard copies which aren't reliant on an internet connection.

Of course, I also suspect that if it were possible to actually monitor exactly what people were doing on their 'core broadband' service, we would find out that a large proportion is probably a lot more trivial than 'aspirational' gaming, like meaningless e-mails and pointless up to the minute Twittering, activities which don't necessarily have to be done over the internet.
problem is you can only buy the games online. if you are offline and you want to play them there is something called offline mode along with this if you bought it at the store it can be registered via the cd.
 

Doggabone

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May 11, 2007
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I'm in accord with the last paragraph - what AT&T describes as "aspirational" broadband services are also the services that actually call for broadband access (including VoIP - "real time voice"). And yes, they are luxury items. For that matter, I could live without my Internet connection too - I don't have a single required service or product that can't be had without it.

The "core" experiences that they describe are available by phone, and I don't see why they're connecting those experiences to broadband - the connection needed for those doesn't need a very robust connection. Of course, I'd hate to go back to dial-up for those.

Their position reads more like "Upgrade? We don't need no stinkin' upgrade!" No mystery there, they're trying to preserve the business model and service level they already have without being dictated to. The FCC seems to be ready to dictate a target for a minimum level of service that's somewhat higher than it is now - perhaps AT&T is coming at it with a polar opposite stance, assuming that the final outcome will be somewhere between what they say and whatever the FCC has in mind. And in that scenario, you resist giving an inch up, knowing that it will actually cost you two.
 

bodyklok

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Feb 17, 2008
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buy teh haloz said:
VanityGirl said:
AT&T's service + Iphone= porn.

The Iphone is for porn.
^I have an iphone, lol.
.... iPorn?
I could post a good picture here... it's got a caption saying iCame... but I'd get banned so you'd probably be better off searching for it your self.
 

asinann

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Apr 28, 2008
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AT&A says that because they don't make anything more off gamers than they do off people who just have broadband to surf the internet, so gamers aren't what they want. Gamers actually USE bandwidth, and make them work at upgrade and spend money. Surfers could live with DSL.
 

Anton P. Nym

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Sep 18, 2007
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asinann said:
Gamers actually USE bandwidth, and make them work at upgrade and spend money. Surfers could live with DSL.
Just a quibble with terminology; I game, and I have aDSL service. (Just notched up in speed this morning, to 6.25Mb/s down and .75Mb/s up.) I won't be hosting any 32-player matches on that, but it's perfectly playable.

-- Steve
 

johnman

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Oct 14, 2008
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You only need 2mb for regular web surfing, at the very most. The only reason people are getting higher speeds is for gaming and streaming.
 

LoopyDood

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Dec 13, 2008
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Chrissyluky said:
Jamash said:
While I agree that gaming isn't a necessity, it's more of a luxury, it's a shame that a lot of game's developers have taken the stance in which the assume that all their customers have access to super fast broadband.

It's already evident with Blizzard's decision to replace LAN with Battlenet, and with the emergence of OnLive and to a lesser extent Steam (who apparently don't see a problem with requiring store bought games to be activated via the internet, or with offering weekend free trials for full games which cripple their network and leave a lot of consumers frustrated by slow download speeds or the inability to connect and patch their games before being able to play them).

Hopefully this official declaration will make developers realise that not everyone will have access to the kind of broadband speeds that they have at their offices (probably some super-duper industrial T1 business package), and make them think twice about abandoning the 'average Joe' customer who only has dial up and prefers the more traditional way of gaming, hard copies which aren't reliant on an internet connection.

Of course, I also suspect that if it were possible to actually monitor exactly what people were doing on their 'core broadband' service, we would find out that a large proportion is probably a lot more trivial than 'aspirational' gaming, like meaningless e-mails and pointless up to the minute Twittering, activities which don't necessarily have to be done over the internet.
problem is you can only buy the games online. if you are offline and you want to play them there is something called offline mode along with this if you bought it at the store it can be registered via the cd.
You forgot to mention offline mode is a pile of shit for dialup users. It locks you out of a lot of Steam's features, and will randomly decide that it's not available and will force you to connect to the 'net just to start up Steam.

Why would I want to use Steam's features if I'm off the internet? Well, usually I'm not. I just don't want to wait twenty minutes for Steam to start. No, I'm not exaggerating here. Even when trying to start in offline mode, I get an error telling me it's not available half the time.

Don't get me started on Steam's FUCKING update system. Every time Steam detects an update to one of my games, it takes 2-3 overnight download sessions of "Scanning for Steam game updates" before it even lets me access my Games list. THEN Steam won't let me play whatever game is being updated because it's updating! That takes another week straight of overnight downloading PER GAME. Six of my ~ten games are stuck updating, currently.

This is only partially justified with multiplayer games. But, being a dialup player, most of the games I play are single player. IT WON'T LET ME PLAY MY SINGLE PLAYER GAMES!

Then there are updates to Steam itself. That can be summed up with one image:

One more thing, you can't register your games with Steam while you're not on the internet. After you DO register, you have to download updates for your game before you can play.

Raaaaaaaaaaaaaaaaaaage.
 

RooftopAssassin

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Sep 13, 2009
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Doesn't anyone think that they may have put that in there to convince congress that they aren't opening a gateway to obesity or whatever the radicals are accusing video games of these days? Seems likely to me...
 

Nuke_em_05

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Mar 30, 2009
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http://gullfoss2.fcc.gov/prod/ecfs/retrieve.cgi?native_or_pdf=pdf&id_document=7020037016

This is AT&T's comment. The FCC asked for comment on how they shoudld define "broadband" in regard to the Recovery Act.

I think the gaming community is over-reacting. What they were saying is that "broadband" deployment nationally should focus on getting people what they need. Yes, you can do e-mail and web-surfing on a cradle modem (if that infrastructre still existed). The idea is that websites and e-mail servers are demanding more bandwidth than 56k can provide, without being really really slow. So, AT&T is saying, as far as National Deployment, the goal should be getting at least enough access out there to do "important" things, like applying online, or e-mailing your resume, downloading an application packet PDF. Hence, "in regard to the recovery act". Broadband for gaming isn't a necessity.

They even say
That is not to say that the market and the Commission's policies should not drive deployment of more sophisticated, higher-speed and lower-latency services. But it does mean that the Commission must be careful to ensure that its definition of broadband in this context embraces those services that can be deployed most cost-effectively in areas that have been unable to support financially viable broadband services to date.
They're just saying that as far as the FCC's definition of Broadband as far as the Recovery Act goes, we shouldn't strive to put the best of the best out there, just what people need. We shouldn't impede the best of the best happening, but we need to be reasonable. Direct fiber to each American home isn't exactly cost-effective.

They're not talking about the social aspect. They're not pushing an "anti-gamer" "anti-fatty" agenda, they're saying, "let's get the majority of Americans the kind of connection they need". Gamers are not the majority, and online gaming is not a necessity.