I, um, hate to be the one to break it to you, but aside from the more comfortable grip and the extra pair of shoulder buttons, the 360 controller is largely the same as the Xbox's, and not terribly different from the Gamecube's. So the innovative part is not the controller, but how it's used. Not that it at all undermines the point of the article. It's strange, though - sports games, by conventional wisdom, are the place you'd be least likely to see change in the formula.