Codemasters Plans IPO
British publisher Codemasters plans a public stock offering.
Codemasters, an England-based game publisher, has announced plans to go public at the end of 2007 or in the first quarter of 2008. The IPO is part of a three-year plan to rejuvenate the company; the plan also includes reaching global revenues of $250 million in the next year and a half.
Rod Cousens, CEO, explained the company's strategy to British game publication MCV [http://www.mcvuk.com/Flotation-planned-for-Codemasters]. "We have powerful distribution in North America thanks to the Warners deal and layers of distribution all around the world. We also have a new portfolio of titles suited well to the global market. ... We are a third of the way through the exercise, but with a return to profit, distribution improved and our portfolio taking shape nicely, we can really start to look forward."
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British publisher Codemasters plans a public stock offering.
Codemasters, an England-based game publisher, has announced plans to go public at the end of 2007 or in the first quarter of 2008. The IPO is part of a three-year plan to rejuvenate the company; the plan also includes reaching global revenues of $250 million in the next year and a half.
Rod Cousens, CEO, explained the company's strategy to British game publication MCV [http://www.mcvuk.com/Flotation-planned-for-Codemasters]. "We have powerful distribution in North America thanks to the Warners deal and layers of distribution all around the world. We also have a new portfolio of titles suited well to the global market. ... We are a third of the way through the exercise, but with a return to profit, distribution improved and our portfolio taking shape nicely, we can really start to look forward."
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