I think this article really hit on something. When a person says of games, "What's the point?" or "This story is terrible," this is what they mean. The story is just a knowing wink and an excuse to go out and do what everybody knows you're coming there for (in this case, killing boars because a person told you to so you can go kill better boars). If you don't already know that you want to go kill boars, then either the story will bore you because it's a tailor-made excuse to kill boars, or it will betray you because it goes on about all this great stuff that's happening, and then it tells you that your part in the story is to go and kill boars.
Civilization lets you interact with the story in a way I don't think any other kind of game has, which in my opinion is why it was the closest to a success in the little experiment. Lumines doesn't make excuses. Black and White doesn't make excuses. The game is the setting is the story. We can make games like that now, and more than anything else I think that's what we should be pursuing. It makes sense.