EA Signs Licensing Deal for Original Game Music
Electronic Arts [http://www.ea.com] has signed a licensing deal for its library of original music that means you could soon be hearing familiar videogame tunes in movies, television shows, commercials and more.
Videogame music - not the kind in Portal [http://www.guitarhero.com], yet in the eyes (and ears) of most people, gamers included, it's often overlooked as a sort of invisible background effect, like lettering in a comic book.
The new five-year deal between EA and Extreme Music [http://www.extrememusic.com/] may not change that perception, but it will at least get some of that music out to a wider audience. EA's library of more than 2000 "music cues" from various games will now be represented by Extreme Music and will be available for placement in feature films, television shows and more. "We felt that Extreme is a way to create an extremely aggressive campaign to relicense these songs because we feel these are very reusable in the world," said Steve Schnur, EA's worldwide executive for music and music marketing.
Much of the music probably won't be instantly recognizable outside its natural environment, even to die-hard gamers; "Mirror's Edge [http://www.youtube.com/watch?v=gaBnEDW9eiA], are far more distinct as stand-alone tracks and more likely to stand out on their own merits.
Licensing deals aren't exactly hot news but it is nice to see game music getting a little love, even if it's only as another revenue channel for EA. And as more and more companies focus on the possibilities of game music as a distinct (and money-making) aspect of the entertainment experience, I expect we'll see the number of licensing deals like this increase dramatically. Hey, if Ari Pulkkinen [http://www.youtube.com/watch?v=TyapTX2_C7w]?
Source: Variety [http://www.variety.com/article/VR1118010761.html?categoryId=1009&cs=1&cache=false]
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Electronic Arts [http://www.ea.com] has signed a licensing deal for its library of original music that means you could soon be hearing familiar videogame tunes in movies, television shows, commercials and more.
Videogame music - not the kind in Portal [http://www.guitarhero.com], yet in the eyes (and ears) of most people, gamers included, it's often overlooked as a sort of invisible background effect, like lettering in a comic book.
The new five-year deal between EA and Extreme Music [http://www.extrememusic.com/] may not change that perception, but it will at least get some of that music out to a wider audience. EA's library of more than 2000 "music cues" from various games will now be represented by Extreme Music and will be available for placement in feature films, television shows and more. "We felt that Extreme is a way to create an extremely aggressive campaign to relicense these songs because we feel these are very reusable in the world," said Steve Schnur, EA's worldwide executive for music and music marketing.
Much of the music probably won't be instantly recognizable outside its natural environment, even to die-hard gamers; "Mirror's Edge [http://www.youtube.com/watch?v=gaBnEDW9eiA], are far more distinct as stand-alone tracks and more likely to stand out on their own merits.
Licensing deals aren't exactly hot news but it is nice to see game music getting a little love, even if it's only as another revenue channel for EA. And as more and more companies focus on the possibilities of game music as a distinct (and money-making) aspect of the entertainment experience, I expect we'll see the number of licensing deals like this increase dramatically. Hey, if Ari Pulkkinen [http://www.youtube.com/watch?v=TyapTX2_C7w]?
Source: Variety [http://www.variety.com/article/VR1118010761.html?categoryId=1009&cs=1&cache=false]
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