E3 2007: Nintendo Takes a Bow
Today, 33 weeks after the launch of Nintendo's Wii console, there is still a shortage. Nintendo has sold over 40 million of the devices and they are still flying off of store shelves as fast as they come in. And it is a hit among key, market growing demographics. Mainly with adults and adult women ( a third of all women polled in households with a Wii report using it "regularly"), the demographic frequently called "the other 90%."
"We see today as a celebration," said Fils-Aime, "for all of us." And by "all of us," he means the entire industry.
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Today, 33 weeks after the launch of Nintendo's Wii console, there is still a shortage. Nintendo has sold over 40 million of the devices and they are still flying off of store shelves as fast as they come in. And it is a hit among key, market growing demographics. Mainly with adults and adult women ( a third of all women polled in households with a Wii report using it "regularly"), the demographic frequently called "the other 90%."
"We see today as a celebration," said Fils-Aime, "for all of us." And by "all of us," he means the entire industry.
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