Nielsen: 52% of US PSP Owners Are Female
It looks like PSPz just might be for girlz after all.
Remember how we mercilessly mocked the "OMG Girlz Play Games Too!" ad campaign [http://www.escapistmagazine.com/news/view/93614-Sony-Reminds-Us-OMG-Girls-Sorry-Girlz-Play-Games-Too] for the PSP? Well, it turns out that even though the ad campaign was still really, really awkward and dumb, there may have been some truth in it: Demographics research giant Nielsen Media Research found that 52% of all PSP owners in the United States were female.
It's an interesting statistic, and not one all that vulnerable to the counterpoint oft-used by people who don't know what they're talking about when faced with similarly high numbers on, say, the DS - Oh, girls only like it for cute games like Nintendogs! The PSP is traditionally seen as more of a "hardcore" gaming machine than its Nintendo-made rival, particularly since the UMD movie scene is pretty dead at this point.
Incidentally, the Wii has a 49% female owner-base in the United States, Nielsen found, while 44% of "active gamers" (users who play at least one hour per week) were also female. This may not be surprising given the increasing prevalence of gaming devices in the States: Nielsen's numbers also show that 79% of US households have "a device they specifically use for gaming," and 54% own a handheld or console - so we aren't just talking Peggle, either.
Of these consoles, Nielsen found that the Xbox 360 was the most played with 23.1% of total minutes played, knocking last year's champion - the PS2 - to second place with 20.4%. Coming up third was the Wii, with 19.0% of all minutes played, knocking a hole in the "but nobody plays the Wii!" arguments all-too-prone on gaming forums.
So yes, a majority of PSP owners are female. But I still can't help but feel they don't really want the Lilac PSP. I could be wrong, though.
(via Edge [http://www.next-gen.biz/news/nielsen-52-per-cent-of-psp-owners-female])
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It looks like PSPz just might be for girlz after all.
Remember how we mercilessly mocked the "OMG Girlz Play Games Too!" ad campaign [http://www.escapistmagazine.com/news/view/93614-Sony-Reminds-Us-OMG-Girls-Sorry-Girlz-Play-Games-Too] for the PSP? Well, it turns out that even though the ad campaign was still really, really awkward and dumb, there may have been some truth in it: Demographics research giant Nielsen Media Research found that 52% of all PSP owners in the United States were female.
It's an interesting statistic, and not one all that vulnerable to the counterpoint oft-used by people who don't know what they're talking about when faced with similarly high numbers on, say, the DS - Oh, girls only like it for cute games like Nintendogs! The PSP is traditionally seen as more of a "hardcore" gaming machine than its Nintendo-made rival, particularly since the UMD movie scene is pretty dead at this point.
Incidentally, the Wii has a 49% female owner-base in the United States, Nielsen found, while 44% of "active gamers" (users who play at least one hour per week) were also female. This may not be surprising given the increasing prevalence of gaming devices in the States: Nielsen's numbers also show that 79% of US households have "a device they specifically use for gaming," and 54% own a handheld or console - so we aren't just talking Peggle, either.
Of these consoles, Nielsen found that the Xbox 360 was the most played with 23.1% of total minutes played, knocking last year's champion - the PS2 - to second place with 20.4%. Coming up third was the Wii, with 19.0% of all minutes played, knocking a hole in the "but nobody plays the Wii!" arguments all-too-prone on gaming forums.
So yes, a majority of PSP owners are female. But I still can't help but feel they don't really want the Lilac PSP. I could be wrong, though.
(via Edge [http://www.next-gen.biz/news/nielsen-52-per-cent-of-psp-owners-female])
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