I quite like Activision. I thought Modern Warfare 3 was a lot of fun, I own pretty much all the Skylanders figurines and think it's an awesome game, and I will be getting Skylanders: Giants when it comes out. I think they generally make high quality, enjoyable products.
This, however, is hands-down one of the most ridiculous cases of overpricing I've ever seen. Not since Dungeon Hunter: Alliance and Asphalt: Injection on the Vita have I seen the price so grossly overestimating the product. The thing that makes Angry Birds so popular is its portability...I thought everyone knew that. Apparently not Activision. Taking away that aspect and charging $40 (which will probably be about $70 over here in Australia) is frankly ridiculous.