Emerging PAL Markets Worth Billions

[Logan Westbrook]

Emerging PAL Markets Worth Billions

A new report suggests that the PAL region's emerging markets are worth more than $2 billion.

According to a new report published by Screen Digest, emerging PAL markets, which includes, Greece, India, Poland, Russia, South Africa, Turkey and the Middle East, generated $2.6 billion in hardware and software sales, showing growth in a year that European game sales were in decline.

The report credits the development of malls and shopping centers as one of the factors responsible for the growth. The report also showed that the PlayStation brand is largely dominant, with the PS2 claiming an install base of 11 million.

The PS3 is the currently the most popular current generation console with an install base of 1.4 million, although Microsoft's is investing in Russia, South Africa and Poland in order to compete.

Nintendo, the report finds, is yet to make the same level of investment in the region, although the Wii's popularity has gained it a foothold in some areas.

Source: Gamasutra [http://www.gamasutra.com/view/news/28105/Research_PAL_Emerging_Markets_Worth_26_Billion_In_2009.php]


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[Jared]

I am sure those figures will oly get larger. With such a wide area to cover and so many people its bound to attract alot more attention from developers wanting to line there coffers

 

[More Fun To Compute]

Countries like Poland and Russia have had a games scene for a while going back to ZX Spectrum clones at least. It's good that they have access to more console software now but I kind of hope that they stick with the dark side of computer gaming and don't take that jedi console stuff to heart too much.

 

[Andy_Panthro]

Microsoft is investing in Poland? I was under the impression you still can't get Live support there, as in many countries.

 

[HardRockSamurai]

Nintendo, the report finds, is yet to make the same level of investment in the region, although the Wii's popularity has gained it a foothold in some areas...

As of now, the sum of the # of Nintendo Wii's sold in Japan and America is more than double the # of Wiis sold in the ENTIRE PAL Region!

Additionally, the # of Wiis sold in Japan and America respectively is still more than the # of PS3s and Xbox 360s sold, COMBINED!

In other words, I'm pretty sure Nintendo can afford to ignore Europe. Any money that comes out of there is mere pocket-change for them...

 

[More Fun To Compute]

Nintendo, the report finds, is yet to make the same level of investment in the region, although the Wii's popularity has gained it a foothold in some areas...

As of now, the sum of the # of Nintendo Wii's sold in Japan and America is more than double the # of Wiis sold in the ENTIRE PAL Region!

Additionally, the # of Wiis sold in Japan and America respectively is still more than the # of PS3s and Xbox 360s sold, COMBINED!

In other words, I'm pretty sure Nintendo can afford to ignore Europe. Any money that comes out of there is mere pocket-change for them...

You are being very selective.

PAL market is larger than Japan market for most if not all current consoles. For PS3 it is also larger than USA, maybe for PC games also but who knows there.

You might as well say that Nintendo can afford to ignore Japan.

 

[Mr. Mike]

Well this'll be good. I guess. More matches on the PS3 for me. Except I won't be able to understand them. They really need to bundle a headset with the PS3. I have one but I rarely use it because no one else does.

 

[Little Duck]

Makes sense. I've been seeing a few Czech players around. One was awesomely funny.

Go west Europe I suppose.

 

[Danzaivar]

Hopefully this means stuff will get round to PAL a bit quicker.

It's always bugged me how I speak English, and Americans speak English, but I need to wait 1-2 m onths for a game to be 'translated' so they can release it here. Then the spelling is still the American spelling!

 

[The Cake Is Annoying]

Hopefully this means stuff will get round to PAL a bit quicker.

It's always bugged me how I speak English, and Americans speak English, but I need to wait 1-2 m onths for a game to be 'translated' so they can release it here. Then the spelling is still the American spelling!

English speaking PAL gamers really need to take a leaf out of the Boston Tea Party import handbook.

 

[UberMore]

Well, it's good to know that the PAL market is picking up steam after all this time I guess, even though the UK, Ireland, France, Germany and Spain (plus others to name) have been PAL for a while...