EA, NFL Extend Licensing Deal
National Football League [http://www.ea.com], which now gives the publishing giant the right to develop and publish official NFL titles until 2013.
The arrangement covers all consoles, handhelds and "console-based online features," according to a EA Sports [http://www.gamesindustry.biz/content_page.php?aid=33009]continually works to maintain the cutting edge for NFL products across a variety of gaming platforms. We like the fact that they never rest."
"For nearly two decades, EA Sports has been bringing sports fans closer to the great game of football through the breakthrough interactive experiences of our videogames," added EA Sports President Peter Moore. "Game quality is our top priority, and we're committed to pushing our gameplay innovation, connecting football fans via rich online experiences and delivering the most visually stunning sports games on the market."
First launched in 1988 as Madden NFL 08 [http://www.mobygames.com/game/john-madden-football] has sold over 4.5 million copies since its release in August 2007, and all told the franchise has generated over $2 billion in retail sales revenue.
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National Football League [http://www.ea.com], which now gives the publishing giant the right to develop and publish official NFL titles until 2013.
The arrangement covers all consoles, handhelds and "console-based online features," according to a EA Sports [http://www.gamesindustry.biz/content_page.php?aid=33009]continually works to maintain the cutting edge for NFL products across a variety of gaming platforms. We like the fact that they never rest."
"For nearly two decades, EA Sports has been bringing sports fans closer to the great game of football through the breakthrough interactive experiences of our videogames," added EA Sports President Peter Moore. "Game quality is our top priority, and we're committed to pushing our gameplay innovation, connecting football fans via rich online experiences and delivering the most visually stunning sports games on the market."
First launched in 1988 as Madden NFL 08 [http://www.mobygames.com/game/john-madden-football] has sold over 4.5 million copies since its release in August 2007, and all told the franchise has generated over $2 billion in retail sales revenue.
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