Nintendo Planning Its Biggest Marketing Campaign Ever For Wii Fit
Wii Fit [http://www.nintendo.com].
Industry analyst Michael Pachter made the statement yesterday in comments regarding Punk'd [http://www.gamestop.com]."
Pachter said he didn't know how much budget Nintendo had allocated for the campaign, but guessed it could be 10-12 percent of projected sales. "If we assume a retail price of $100, that's $10 million in marketing for each one million units sold. If they go mainstream (have Oprah demo the device), I could see them selling three to four million, maybe more. That suggests the potential for $30-$40 million in marketing," he said.
Pachter added that such a massive marketing campaign is unlikely to be targeted toward specialty game retailers like GameStop, and would instead more likely target mass-market chains like Best Buy [http://www.target.com/], which he described as "notorious for attracting so-called 'couch potatoes.'"
Designed by Nintendo legend Shigeru Miyamoto, Wii Fit was released in Japan on December 1, 2007, and has already experienced tremendous success with over 1.5 million units sold. The game will hit North American shelves on May 19.
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Wii Fit [http://www.nintendo.com].
Industry analyst Michael Pachter made the statement yesterday in comments regarding Punk'd [http://www.gamestop.com]."
Pachter said he didn't know how much budget Nintendo had allocated for the campaign, but guessed it could be 10-12 percent of projected sales. "If we assume a retail price of $100, that's $10 million in marketing for each one million units sold. If they go mainstream (have Oprah demo the device), I could see them selling three to four million, maybe more. That suggests the potential for $30-$40 million in marketing," he said.
Pachter added that such a massive marketing campaign is unlikely to be targeted toward specialty game retailers like GameStop, and would instead more likely target mass-market chains like Best Buy [http://www.target.com/], which he described as "notorious for attracting so-called 'couch potatoes.'"
Designed by Nintendo legend Shigeru Miyamoto, Wii Fit was released in Japan on December 1, 2007, and has already experienced tremendous success with over 1.5 million units sold. The game will hit North American shelves on May 19.
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