I sense it's a failing in general at the moment, that the bosses take something popular and liked, and then see something more popular, and think they can just smash their best property with a hammer til it vaguely resembles the more popular thing, and suddenly people will prefer theirs.
doesn't work like that, all you've done is wreck your own stuff for your own fans, and produce a broken, ugly version of what your competitors are already doing better than you.
So yes, in full agreement, make Bond Bond, not Batman 2, not Bourne revisited, not Iron Man 2.0, but Bond, James Bond. Sure he can be a little updated from his 50s self, but he's gotta stay sophisticated, classy, witty, confident and a ladies man who can handle himself in a fight without ruining his suit.
Just for the non Bond fans however :