The Business of Manipulation
Why gamers despise marketers, but cannot get enough marketing.
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Why gamers despise marketers, but cannot get enough marketing.
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I hope a lot of gamers read this. The world of marketing is a constant battle between agency and client, creative professionals and account executives, broadcast and audience. It's a much more complex business than it is often given credit for.laryri said:Nice to see the issue of marketing from a different perspective than just a gamer criticizing marketing techniques. I hope a lot of advertising agencies see this article, they could learn a thing or two.
While I'm of the opinion that nobody it at least yet actively doing that here, I wouldn't put it past anyone, but then I'm a bit off in the deep end without any water wingsShredHexus said:Could this be in itself a subtle marketing ploy? Drawing attention to some tricks to distract from other ones?
Probably not. Very well written, informative, and the perspective is refreshing.