A Disturbance in the Force
"The marketing genius didn't stop there. Multimedia was the next frontier, the next section of the Outer Rim to conquer in the name of the Empire. Writers created new adventures spanning books, comics and videogames. The media invasion gave other talented artists and storytellers a chance to inhabit the universe and create their own piece of Star Wars fiction. That Lucas allowed fans to create new stories and mythologies is both the greatest triumph of the Star Wars saga - and its undoing."
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"The marketing genius didn't stop there. Multimedia was the next frontier, the next section of the Outer Rim to conquer in the name of the Empire. Writers created new adventures spanning books, comics and videogames. The media invasion gave other talented artists and storytellers a chance to inhabit the universe and create their own piece of Star Wars fiction. That Lucas allowed fans to create new stories and mythologies is both the greatest triumph of the Star Wars saga - and its undoing."
Read Full Article