Mini Vader Dominates New Volkswagen Commercial

[vansau]

Mini Vader Dominates New Volkswagen Commercial

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Dare you not to grin when you watch this.

This is a great time of year for the advertising industry, thanks to the Super Bowl. The new ads that are unveiled for the biggest football game of the year are often celebrated for their brilliance (and, occasionally, mocked for their shortcomings). This year, automobile manufacturer Volkswagen has unveiled a new ad for the 2012 Passat that features an adorable miniature Darth Vader.

OK, Vader is actually a kid in a costume who stalks around his/her house, trying to use the Force on different objects. It's pretty funny to watch, thanks to the official "Imperial March" music and the kid's body language. At the end of commercial, however, Little Darth gets a surprise when the Force is used on the Passat in the driveway.

Honestly, this is one of the more adorable/nerdy ads I've seen in a while. Kudos to Volkswagen's marketing team; hopefully this is the start of a whole new campaign with similarly brilliant ads.

Source: Geek

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[Daystar Clarion]

You know what, I wouldn't mind that replacing the prequal trilogy...

 

[Eri]

That was a bit anti climatic.. Still cute though I guess.

 

[Ossian]

I'm happy lucas released its force grip on its license long enough to let this kid try and force grip some stuff.

Also I find it strange but awesome how Darth vader is the true start of the OT

 

[CatmanStu]

That was awesome; if only all ads had this sense of fun.

The dog's expression was priceless.

 

[EnigmaticSevens]

Oh gods... the cuteness and win is reaching critical levels, that was freaking adorable, just a few snuggles short of so cute it hurts.

 

[SoopaSte123]

I didn't grin. Fun commercial though.

 

[googleboy]

As a kid who used to do that. I am crying with laughter. Excellent commercial!

 

[Alpha Maeko]

That was... cute. *MANLYCOUGH* Ehem.

 

[Jamous]

This is fairly brilliant. Gotta love that giving up when he realises he can't eat the sandwich. But HE WILL HAVE THE PENNE ALLA ARRABIATA. And he will need a tray.

 

[Escapefromwhatever]

That kid is 1000x more Darth Vader than Jake Lloyd and Hayden Christensen combined!

 

[Dr. wonderful]

...Do luke skywalker. >.>

 

[RA92]

You know, first VW goes to race in the Nürburgring 24h with this...

Spoiler: Scirocco GT24

... then they go rallying with this...

Spoiler: Touareg

... and then they build a car that achieves a mileage of 310mpg...

Spoiler: XL1

Oh, now they also own Audi, Lamborghini, Bentley, Bugatti, Skoda and SEAT.

And finally they make an interesting ad.

Well, that's quite a mouthful for a company known for making pedestrian automobiles sold to retirees...

 

[The Shade]

The Imperial March is an appropriate tune for Volkswagen, considering it was founded by the Nazis.

Also, I want a Darth Vader costume. I would totally run around trying to electrocute everything with my mind.

 

[Snotnarok]

They must have paid an arm and a leg for the rights to Vader and the song..perhaps another arm and leg too? Oh man that's first class comedy there!

 

[twaddle]

i made me smile but i was hoping the car was going to move or something.

 

[NeonOranges]

That just made my entire day, I feel so validated for past actions now.