Evidence: the Last Ritual is hardly the only game of this description. Alternate reality games, or ARGs, have been around for years; there have been ARGs tied to the respective canons of Halo, the Matrix, and Spielberg's movie A.I., to name a few among many. ELTR is neither unique nor pioneering in any respect mentioned in the article. Did the author bother to perform a simple Google search, or click the first link in the Genre line of the game's Wikipedia infobox? This article should have been on alternate reality gaming in general, and by focusing so tunnel-sightedly on one game it disserviced both alternate reality gaming and the Escapist readership.